Lifetime Value Explore

Contains customer data at the sales level to calculate Lifetime Value, RFM (Recency, Frequency, Monetary) and Repurchase Rates.

All metrics will be for the Entire Time A Customer Has Been Your File.

ALWAYS use the 'Months Since First Purchase' Dimension when Building Reports with the Lifetime Value Explore.

The LTV and RFM Dashboard is an Out-of-Box Standard Daasity Dashboard built using the Lifetime Value Explore

Please Read These Pages to Learn about RFM

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