Unified Schema Introduction

Overview

Currently there are four (4) Unified (Normalized) data models deployed:

• Unified Order Schema (UOS): a data model built for multi-channel / multi-shipment / multi-recipient orders

• Unified Marketing Schema (UMS): a data model built to combine all paid marketing platforms together

• Unified Notification Schema (UNS): a data model built to combine email, SMS, push and app notifications together

• Unified Traffic Schema (UTS): a data model built to track retail, eCommerce, and Marketplace traffic and conversion

Daasity is developing one additional data model to support omnichannel and other complex business cases and have other Unified Schemas on our roadmap:

• Unified Wholesale Schema (UWS): a data model built to normalize sell-in and sell-out data to enable brands to have a true 360° view of sales