Unified Schema Introduction
Overview
Currently there are four (4) Unified (Normalized) data models deployed:
Unified Order Schema (UOS): a data model built for multi-channel / multi-shipment / multi-recipient orders
Unified Marketing Schema (UMS): a data model built to combine all paid marketing platforms together
Unified Notification Schema (UNS): a data model built to combine email, SMS, push and app notifications together
Unified Traffic Schema (UTS): a data model built to track retail, eCommerce, and Marketplace traffic and conversion
Daasity is developing one additional data model to support omnichannel and other complex business cases and have other Unified Schemas on our roadmap:
Unified Wholesale Schema (UWS): a data model built to normalize sell-in and sell-out data to enable brands to have a true 360° view of sales
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