Integration Specifications

Integration Overview

Facebook is the largest social media platform globally, meaning it is the destination allowing advertisers to reach the largest majority of potential consumers.

The Daasity Facebook Ads integration extracts key advertising information from the Facebook Ads platform, which includes Instagram advertising as well. Data such as spend, clicks and impressions are extracted on a daily basis and populate your data warehouse.

Only 37 months of history available

Facebook exposes only the last 37 months of history in their API. We will not be able to extract data for any activity outside of that window. (source)

Integration Availability

This integration is available for:

  • Enterprise

  • Growth

API Endpoints

The Daasity Facebook Ads extractor is built based on this Facebook Ads Marketing Insights API Documentation. The following endpoints are used by Daasity to replicate data from Facebook Ads.

Entity Relationship Diagram (ERD)

Click here to view the ERD for the Daasity Facebook Ads integration illustrating the different tables and keys to join across tables.

Facebook Ads Schema

The Daasity Facebook Ads extractor creates these tables using the endpoints and replication methods listed. The data is mapped from the source API endpoint to the table based on the mapping logic outlined in each table.

Ads

  • Endpoint: Ads

  • Update Method: UPSERT

  • Table Name: [facebook_marketing.ads]

Ad Sets

  • Endpoint: Ad Sets

  • Update Method: UPSERT

  • Table Name: [facebook_marketing.adsets]

Ad Spends

  • Endpoint: Insights

  • Update Method: UPSERT

  • Table Name: [facebook_marketing.ad_spends]

Campaigns

  • Endpoint: Campaigns

  • Update Method: UPSERT

  • Table Name: [facebook_marketing.campaigns]

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