Marketing

Overview

The Marketing Dashboard aggregates data from various sources to give you a comprehensive overview of your marketing performance.

KPIs — Get an at-a-glance snapshot of recent marketing spend and overall company marketing performance.

Channel & Vendor KPIs — Drill into how individual marketing channels and vendors are performing.

Attribution Comparison — Analyze how performance varies when comparing different attribution models. To get even more detailed, pop open the Attribution Deep Dive dashboard.

Top-of-the-Funnel Trends — Understand how often your ads are being shown & how many potential customers are clicking on your ads. This section shows only vendor-reported data.

Customer KPIs — Understand how a customer's first marketing interactions with your brand affect long-term customer performance metrics like Lifetime Value and Repurchase Rate. Get insights into how many customers each channel is acquiring and whether a marketing channel is more likely to generate first-time orders or recurring orders.

Toggle between attribution methods using the Dynamic Attribution Method filter

Many of the tiles in this dashboard use dynamic measures that will display results using whichever attribution method you want to use. You can change which attribution method is used in these reports by changing the Dynamic Attribution Method filter at the top of the page and clicking refresh.

(👆Click to enlarge)

Learn about Daasity's attribution models

Read our Attribution Overview article to understand the different models reflected in this dashboard.

Set up your Google Analytics 4 via BigQuery integration to get the full value of this dashboard

In order for us to give you Last Marketing Click, Last Ad Click, and Assisted attribution models, you must first set up your Google Analytics 4 via BigQuery integration. Google Analytics does not make this information available anymore through its API, so we use the raw data contained in the BigQuery export to deliver these attribution models.

Setup

The Marketing dashboard will be available in your dashboard list by default.

Data sources

The KPIs, Channel & Vendor KPIs, and Attribution Comparison sections use the Marketing Attribution explore. This explore reflects data from your Google Analytics and marketing integrations.

The Top-of-the-Funnel Trends section uses the Vendor-Reported Marketing Performance explore, which contains vendor-reported data from your marketing integrations.

The Customer KPIs section includes tiles using the Lifetime Value and Order Line Revenue explores.

Important things to know

If the channel and vendor values are not reflecting data in the ways you would expect them to, please refer to our articles on Channel Mapping.