Targets Overview
This page provides an overview of how Targets (Reverse ETL) work in the Daasity App
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This page provides an overview of how Targets (Reverse ETL) work in the Daasity App
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You use Targets to define both (1) which platforms to push audience data to and (2) what audience data will be pushed. Where the data is pushed is defined by an endpoint that Daasity uses and what data will be pushed is defined by the audience (segment). The combination of the two (an endpoint and an audience) creates a Target.
In the Daasity platform you will choose the endpoint first in our "New Target" page, and then you will define the data that you are pushing into the marketing platform via the endpoint.
From the left nav bar select "Targets" under Audiences to get to the Audiences home page which will enable you to:
See what Targets are currently active ()
Create New Targets ()
See how many records have been processed ()
Clicking on any of the Activated Targets will allow you to see more detail on the specific Target including information on:
When did the target last run
When will the target next run
How is the segment for the target defined
How many records have been pushed by the target
Clicking on the New Target in the top right will take you the New Audience Target page where you will be able to select the Target you want to use to push data into your marketing platform:
See the platform-specific articles for more details on setting up targets:
The Utilization report shows you the volume of data that you have processed and pushed into your marketing platforms.
