Multi-Channel Transaction Explore
Contains first-click and last-click data from Google Analytics for calculating measures such as, Time to Purchase and Touch-Points.
Last updated
Contains first-click and last-click data from Google Analytics for calculating measures such as, Time to Purchase and Touch-Points.
Last updated
You Can Choose to Use the Default Google Analytics Attribution or You can Choose to Use the Channel Mapping Rules from Your Brand Supplied Data Sheet when Building Reports with the Multi-Channel Transaction Explore.