Lifetime Value Explore

Contains customer data at the sales level to calculate Lifetime Value, RFM (Recency, Frequency, Monetary) and Repurchase Rates.

All metrics will be for the Entire Time A Customer Has Been Your File.

ALWAYS use the 'Months Since First Purchase' Dimension when Building Reports with the Lifetime Value Explore.

Months Since First Purchase Should Be Used For All LTV Reports
Months Since First Purchase Definition
Key Dimenstions and Measures

The LTV and RFM Dashboard is an Out-of-Box Standard Daasity Dashboard built using the Lifetime Value Explore

The LTV and RFM Dashboard

Please Read These Pages to Learn about RFM

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