Ecommerce Glossary
Common Ecommerce Terms and Definitions.
For a comprehensive Glossary of Terms Please visit this Blog on our Website.
Common Ecommerce Terms | Meaning | Daasity Formula |
AOV | Average Order Value | Total Gross Sales/Total Orders |
B2B | Business to Business | |
B2C | Business to Consumer | |
BOP/EOP | Beginning/End of Period | |
Bounce Rate | The percentage of visits to a website where visitors leave after viewing a single page | The percentage of sessions where the user viewed only one page and did not trigger any interaction events. Only available for Google Analytics. |
BSD | Brand Supplied Data | |
CAC | Customer Acquisition Cost | Marketing Spend / New Customer Count |
CBO | Campaign Budget Optimization | |
Churn Rate | Percentage of customers/subscribers lost during a period | Churn Rate is calculated as 1 less the number of active subscription days in a month divided by the total number of potential subscription days in a month. Each subscriber that exists at the start of the month has 1 potential subscription day for every day in that month. Each new subscriber has 0.5 potential subscription days for every day in that month. |
Contribution Margin | Profit | Selling Price - Product Costs - Variable Cost |
CPA | Cost per Acquisition, the cost to acquire a customer | Marketing Spend / New Customer Count |
CPC | Cost Per Click | Average cost per ad click. Calculated as Spend / Clicks. |
CPM | Cost Per Million, common media metric | Average cost per 1,000 ad impressions. Calculated as Total Spend / (Total Impressions / 1,000). |
CPO | Cost per Order | Average cost per order, as reported by the ad platform. Calculated as Spend / Vendor-Reported Orders. |
CRM | Customer Relationship Management | |
CRO | Conversion Rate Optimization | |
CTA | Call to Action | |
CTR | Click Through Rate | The percentage of ad impressions that result in a click. Calculated as Clicks / Impressions. |
CVR | Conversion Rate | number of orders / number of sessions |
Device Type | The type of device (mobile, tablet, desktop) used to visit a website, identified by Google Analytics | |
DoD | Day over Day | |
DTC | Direct to Consumer | |
Frequency (RFM) | # of purchases | |
GA | Google Analytics | |
Gross Margin | Total Gross Margin of orders | Net Sales minus SKU costs, shipping costs, and fulfillment costs. (See Net Sales for Difference in OLR and Transactional Sales Report Net Sales calc) |
Gross Sales | All revenue collected from a customer, not included taxes | Total Gross sales of orders using Shopify definition: Product Sales |
Keyword | Words or phrases used to trigger search results or describe a content | |
KPI | Key Performance Indicator | |
LTV | Lifetime Value | |
LY | Last Year | |
MoM | Month over Month | |
Monetary (RFM) | Average spend on a purchase | |
MRR | Monthly Recurring Revenue | |
MTD | Month to Date | |
NC | New Customers | |
Net Sales | Gross Sales - Refunds - Discounts | Gross Sales less discounts less refunds (*as of the order date if using Order Line Rev Explore) |
NPS | Net Promoter Score - willingness of customers to recommend your company's products/services to others | |
Open Rate | Number of email subscribers who open the email you sent them | Unique Opens/Sends |
Pageviews | Number of pages visited in a session | Total number of individual page loads recorded by Google Analytics or Amazon. |
PDP | Product Detail Page | Number of times shoppers viewed a product's detail page. (Google Analytics + Amazon) |
PLA | Product Listing Ads | |
POS | Point of Sale | |
QTD | Quarter to Date | |
Recency (RFM) | Time since last purchase | |
RFM | Recency, Frequency, Monetary | |
ROAS (MER) | Return on Ad Spend (Marketing Efficiency ratio) | Calculated as: Revenue / Marketing Spend. If your selected attribution method is First Click or Last Click, Net Sales will be used for the Revenue portion of this calculation. If you use the Vendor-Reported attribution method, the Revenue portion of the calculation will represent whatever sales amount you pass to the marketing vendor in your conversion pixel. |
ROI | Return on Investment | |
RR | Repurchase Rate | Total Unique Customer Count / Total Repurchase Customer Count |
SEM | Search Engine Marketing | |
SEO | Search Engine Optimization | |
Session | Visit to Site/App | Total visits to the store. This is representative of the Sessions metric for both Google Analytics and Amazon. |
SKU | Stock-Keeping Unit | |
TOB | Time on Books | |
UGC | User Generated Content | |
UI | User Interface | |
UPO | Units per Order | Total feature items / valid orders |
UTM Medium | The type of content used: paid social, referral, display, etc | |
UTM Source | What channel the order came from: Google, Facebook, etc | |
UX | User Experience | |
WOS | Weeks of Supply | |
WoW | Week over Week | |
WTD | Week to Date | |
YoY | Year over Year | |
Daasity Valid Order | Valid Order Using Daasity Logic | Removes orders that are free, cancelled, voided, and fraud |
YTD | Year to Date |
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