Ecommerce Glossary

Common Ecommerce Terms and Definitions.

For a comprehensive Glossary of Terms Please visit this Blog on our Website.

Common Ecommerce Terms	Meaning	Daasity Formula
AOV	Average Order Value	Total Gross Sales/Total Orders
B2B	Business to Business
B2C	Business to Consumer
BOP/EOP	Beginning/End of Period
Bounce Rate	The percentage of visits to a website where visitors leave after viewing a single page	The percentage of sessions where the user viewed only one page and did not trigger any interaction events. Only available for Google Analytics.
BSD	Brand Supplied Data
CAC	Customer Acquisition Cost	Marketing Spend / New Customer Count
CBO	Campaign Budget Optimization
Churn Rate	Percentage of customers/subscribers lost during a period	Churn Rate is calculated as 1 less the number of active subscription days in a month divided by the total number of potential subscription days in a month. Each subscriber that exists at the start of the month has 1 potential subscription day for every day in that month. Each new subscriber has 0.5 potential subscription days for every day in that month.
Contribution Margin	Profit	Selling Price - Product Costs - Variable Cost
CPA	Cost per Acquisition, the cost to acquire a customer	Marketing Spend / New Customer Count
CPC	Cost Per Click	Average cost per ad click. Calculated as Spend / Clicks.
CPM	Cost Per Million, common media metric	Average cost per 1,000 ad impressions. Calculated as Total Spend / (Total Impressions / 1,000).
CPO	Cost per Order	Average cost per order, as reported by the ad platform. Calculated as Spend / Vendor-Reported Orders.
CRM	Customer Relationship Management
CRO	Conversion Rate Optimization
CTA	Call to Action
CTR	Click Through Rate	The percentage of ad impressions that result in a click. Calculated as Clicks / Impressions.
CVR	Conversion Rate	number of orders / number of sessions
Device Type	The type of device (mobile, tablet, desktop) used to visit a website, identified by Google Analytics
DoD	Day over Day
DTC	Direct to Consumer
Frequency (RFM)	# of purchases
GA	Google Analytics
Gross Margin	Total Gross Margin of orders	Net Sales minus SKU costs, shipping costs, and fulfillment costs. (See Net Sales for Difference in OLR and Transactional Sales Report Net Sales calc)
Gross Sales	All revenue collected from a customer, not included taxes	Total Gross sales of orders using Shopify definition: Product Sales
Keyword	Words or phrases used to trigger search results or describe a content
KPI	Key Performance Indicator
LTV	Lifetime Value
LY	Last Year
MoM	Month over Month
Monetary (RFM)	Average spend on a purchase
MRR	Monthly Recurring Revenue
MTD	Month to Date
NC	New Customers
Net Sales	Gross Sales - Refunds - Discounts	Gross Sales less discounts less refunds (*as of the order date if using Order Line Rev Explore)
NPS	Net Promoter Score - willingness of customers to recommend your company's products/services to others
Open Rate	Number of email subscribers who open the email you sent them	Unique Opens/Sends
Pageviews	Number of pages visited in a session	Total number of individual page loads recorded by Google Analytics or Amazon.
PDP	Product Detail Page	Number of times shoppers viewed a product's detail page. (Google Analytics + Amazon)
PLA	Product Listing Ads
POS	Point of Sale
QTD	Quarter to Date
Recency (RFM)	Time since last purchase
RFM	Recency, Frequency, Monetary
ROAS (MER)	Return on Ad Spend (Marketing Efficiency ratio)	Calculated as: Revenue / Marketing Spend. If your selected attribution method is First Click or Last Click, Net Sales will be used for the Revenue portion of this calculation. If you use the Vendor-Reported attribution method, the Revenue portion of the calculation will represent whatever sales amount you pass to the marketing vendor in your conversion pixel.
ROI	Return on Investment
RR	Repurchase Rate	Total Unique Customer Count / Total Repurchase Customer Count
SEM	Search Engine Marketing
SEO	Search Engine Optimization
Session	Visit to Site/App	Total visits to the store. This is representative of the Sessions metric for both Google Analytics and Amazon.
SKU	Stock-Keeping Unit
TOB	Time on Books
UGC	User Generated Content
UI	User Interface
UPO	Units per Order	Total feature items / valid orders
UTM Medium	The type of content used: paid social, referral, display, etc
UTM Source	What channel the order came from: Google, Facebook, etc
UX	User Experience
WOS	Weeks of Supply
WoW	Week over Week
WTD	Week to Date
YoY	Year over Year
Daasity Valid Order	Valid Order Using Daasity Logic	Removes orders that are free, cancelled, voided, and fraud
YTD	Year to Date