# Marketing Attribution

- [Attribution Overview](/advanced/marketing-attribution/attribution-overview.md): Marketing attribution helps you understand which marketing channels and tactics are driving your sales, by assigning credit to different touchpoints in the customer journey.
- [Survey-Based Attribution](/advanced/marketing-attribution/survey-based-attribution.md)
- [Discount Code Attribution](/advanced/marketing-attribution/discount-code-attribution.md)
- [First Click, Last Click, and Assisted Attribution](/advanced/marketing-attribution/first-click-last-click-and-assisted-attribution.md)
- [Custom Attribution](/advanced/marketing-attribution/custom-attribution.md)
- [Vendor-Reported Attribution](/advanced/marketing-attribution/vendor-reported-attribution.md)
- [CPO, CPA, and CAC](/advanced/marketing-attribution/cpo-cpa-and-cac.md): The terms CPO, CPA and CAC can be confusing because the terms are often interchanged.