> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/advanced/marketing-attribution.md).

# Marketing Attribution

- [Attribution Overview](https://help.daasity.com/advanced/marketing-attribution/attribution-overview.md): Marketing attribution helps you understand which marketing channels and tactics are driving your sales, by assigning credit to different touchpoints in the customer journey.
- [Survey-Based Attribution](https://help.daasity.com/advanced/marketing-attribution/survey-based-attribution.md)
- [Discount Code Attribution](https://help.daasity.com/advanced/marketing-attribution/discount-code-attribution.md)
- [First Click, Last Click, and Assisted Attribution](https://help.daasity.com/advanced/marketing-attribution/first-click-last-click-and-assisted-attribution.md)
- [Custom Attribution](https://help.daasity.com/advanced/marketing-attribution/custom-attribution.md)
- [Vendor-Reported Attribution](https://help.daasity.com/advanced/marketing-attribution/vendor-reported-attribution.md)
- [CPO, CPA, and CAC](https://help.daasity.com/advanced/marketing-attribution/cpo-cpa-and-cac.md): The terms CPO, CPA and CAC can be confusing because the terms are often interchanged.