> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/metrics.md).

# Metrics

- [Metric Glossary](https://help.daasity.com/core-concepts/metrics/metric-glossary.md): Browse definitions, formulas, and usage notes for all Daasity metrics in one place.
- [Sales & Profit](https://help.daasity.com/core-concepts/metrics/sales-and-profit.md)
- [Dollar Sales](https://help.daasity.com/core-concepts/metrics/sales-and-profit/dollar-sales.md)
- [Unit Sales](https://help.daasity.com/core-concepts/metrics/sales-and-profit/unit-sales.md)
- [Retail & Wholesale Metrics](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics.md)
- [Sales Volume](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/sales-volume.md)
- [Base Dollars](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/sales-volume/base-dollars.md)
- [Base Units](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/sales-volume/base-units.md)
- [Incremental Dollars](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/sales-volume/incremental-dollars.md)
- [Incremental Units](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/sales-volume/incremental-units.md)
- [Distribution & Velocity](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/distribution-and-velocity.md)
- [% ACV Distribution](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/distribution-and-velocity/acv-distribution.md)
- [Total Distribution Points (TDP)](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/distribution-and-velocity/total-distribution-points-tdp.md)
- [$/TDP](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/distribution-and-velocity/usd-tdp.md): Dollars per TDP (Total Distribution Points)
- [Pricing](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/pricing.md): Retail pricing metrics
- [Average Price (ARP / ASP)](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/pricing/average-price-arp-asp.md): Commonly referred to as "Avg Retail Price (ARP)" in retail data, and "Avg Selling Price (ASP)" in DTC and E-commerce data.
- [Promotion](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion.md)
- [Promotional Lift (%)](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotional-lift.md)
- [Promotional Incrementality %](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotional-incrementality.md)
- [Post-Promo Baseline Lift](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/post-promo-baseline-lift.md)
- [Lift Sustainability Score](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/lift-sustainability-score.md)
- [Promotion ROI % (Profit-based)](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotion-roi-profit-based.md): Contribution Margin ROI (Profit-Based)
- [Promotion ROI % (Revenue-Based)](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotion-roi-revenue-based.md)
- [Wholesale Promotion](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/wholesale-promotion.md): Wholesale Performance (Shipments)
- [Promo ROI per Case](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/wholesale-promotion/promo-roi-per-case.md)
- [Forward-Buy %](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/wholesale-promotion/forward-buy.md)
- [E-Commerce & Marketing Metrics](https://help.daasity.com/core-concepts/metrics/e-commerce-and-marketing-metrics.md)
- [E-Commerce Metrics Glossary](https://help.daasity.com/core-concepts/metrics/e-commerce-and-marketing-metrics/e-commerce-metrics-glossary.md): Common Ecommerce Terms and Definitions.
- [AOV](https://help.daasity.com/core-concepts/metrics/e-commerce-and-marketing-metrics/aov.md)