> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/metrics/e-commerce-and-marketing-metrics.md).

# E-Commerce & Marketing Metrics

- [E-Commerce Metrics Glossary](https://help.daasity.com/core-concepts/metrics/e-commerce-and-marketing-metrics/e-commerce-metrics-glossary.md): Common Ecommerce Terms and Definitions.
- [AOV](https://help.daasity.com/core-concepts/metrics/e-commerce-and-marketing-metrics/aov.md)