# Custom Data & Enrichment

- [Brand Supplied Data (BSD)](/core-concepts/custom-data-and-enrichment/brand-supplied-data-bsd.md)
- [Custom Attributes](/core-concepts/custom-data-and-enrichment/custom-attributes.md)
- [E-commerce](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce.md)
- [Discount Code Mapping](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce/discount-code-mapping.md): Match a Discount Code to a specific Channel or Vendor for Attribution
- [RFM Segments](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce/rfm-segments.md): The RFM Settings screen is used to define customer segments that you can use to slice and dice your customer base.
- [Shipping & Fulfillment Cost](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce/shipping-and-fulfillment-cost.md): Include shipping and fulfillment costs to your margin
- [Other Order Sources](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce/other-order-sources.md): The Other Order tab is used to bring sales data into Daasity that is NOT coming in through your Ecommerce platform.
- [Channel Mapping](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce/channel-mapping.md)
- [Overview & Setup](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce/channel-mapping/overview-and-setup.md): The Channel Mapping tab in your BSD Sheet allows you to map how your Sessions, Sales etc. are Attributed; changing how Google Analytics has attributed them.
- [Filling out Channel Mapping](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce/channel-mapping/filling-out-channel-mapping.md): Please see Video below on filling out channel mapping
- [Missing from GA & Missing from BSD](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce/channel-mapping/missing-from-ga-and-missing-from-bsd.md): You may see "Missing From GA" as an Attribution label when looking at Channel Attribution Data.
- [Products & Hierarchy](/core-concepts/custom-data-and-enrichment/custom-attributes/products-and-hierarchy.md)
- [SKU Mapping](/core-concepts/custom-data-and-enrichment/custom-attributes/products-and-hierarchy/sku-mapping.md): Map SKUs across multiple stores (e.g. Amazon > Shopify)
- [SKU Hierarchy](/core-concepts/custom-data-and-enrichment/custom-attributes/products-and-hierarchy/sku-hierarchy.md): Build a SKU hierarchy matrix to analyze SKUs based on Attributes such as Category, Size, Material, Color and Collection. Leverage this to analyze your SKUs performance based on these attributes.
- [SKU Cost](/core-concepts/custom-data-and-enrichment/custom-attributes/products-and-hierarchy/sku-cost.md)
- [Revenue Plan/Forecast](/core-concepts/custom-data-and-enrichment/revenue-plan-forecast.md)
- [E-commerce Revenue Plan](/core-concepts/custom-data-and-enrichment/revenue-plan-forecast/e-commerce-revenue-plan.md): The Revenue Plan tab is used to input your Projected Sales, Orders, Units, Sessions and New Customers, to compare against the Actuals in Daasity.
- [Marketing](/core-concepts/custom-data-and-enrichment/marketing.md)
- [Marketing](/core-concepts/custom-data-and-enrichment/marketing/marketing.md): Marketing Budget & Spend: Projecting Marketing Performance using the Daasity BSD tools
- [Marketing Budget](/core-concepts/custom-data-and-enrichment/marketing/marketing/marketing-budget.md): The Marketing Budget tab is used to input your Targeted Marketing Spend, CPA, and ROAS for your Marketing Vendors, to compare against the Actuals in Daasity.
- [Marketing Spend](/core-concepts/custom-data-and-enrichment/marketing/marketing/marketing-spend.md): The Marketing Spend tab is used to input your Targeted Marketing Spend, CPA, and ROAS for your Marketing Vendors, to compare against the Actuals in Daasity.