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  • Integration Overview
  • Integration Availability
  • API Endpoints
  • AWS S3 Feed
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  1. Extract
  2. All Integrations
  3. Ometria

Integration Specifications

This article will help you learn about how Daasity replicates data from Ometria, limitations to the data we can extract and where the data is stored in the Ometria schema

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Last updated 1 year ago

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Integration Overview

Ometria is a customer data and marketing platform that helps retailers drive CRM growth through their "Ometria Retail Sucess Model", which has proven to accelerate revenue.

There are two ways that Daasity pulls data from Ometria:

  • Ometria API Endpoints

  • Self-Serve Data Export: data is sent to an AWS S3 bucket (you can enter your S3 details or contact support to use the Daasity S3 server)

This document provides context on what kind of data is being gathered through this extractor, which endpoints that data is coming from, and how the extracted tables relate to each other.

Integration Availability

This integration is available for:

  • Enterprise

API Endpoints

The Daasity Ometria extractor is built based on this . The following endpoints are used by Daasity to replicate data from Ometria:

AWS S3 Feed

Entity Relationship Diagram (ERD)

Ometria Schema

The Daasity Ometria extractor creates these tables using the endpoints and replication methods listed. The data is mapped from source API endpoint to the table based on the mapping logic outlined in each table.

Profiles

  • Update Method: UPSERT

  • Table Name: [ometria.profiles]

JSON Element
Database Column

id

profile_id

email

email

phone_number

phone_number

customer_id

customer_id

name

customer_name

lastname

last_name

firstname

first_name

gender

gender

country

country

marketing_optin

marketing_optin

timezone

timezone

date_of_birth

date_of_birth

seen

seen

lifecycle_status

lifecycle_status

is_email_valid

is_email_valid

properties::zip

zipcode

properties::city

city

properties::address1

address1

properties::address2

address2

properties::province

state

properties::shopify_tags

shopify_tags

dates::account_created

account_created_date

update_since

updated_at

dates::marketing_optin

marketing_optin_date

dates::marketing_optout

marketing_optout_date

Daasity: account_id

_account_id

Daasity: source_id

__source_id

Daasity: MD5(source_id + id)

__sync_key

Daasity: timestamp when loaded into DB

__synced_at

Member Lists

  • Update Method: UPSERT

  • Table Name: [ometria.member_lists]

JSON Element
Database Column

MD5(source_id + id + profile_id + timestamp)

member_list_id

id

list_id

profile_id

profile_id

email

email

timestamp

event_at

event

event

Daasity: account_id

_account_id

Daasity: source_id

__source_id

Daasity: MD5(source_id + id + profile_id + timestamp)

__sync_key

Daasity: timestamp when loaded into DB

__synced_at

Lists

  • Update Method: UPSERT

  • Table Name: [ometria.lists]

JSON Element
Database Column

id

list_id

title

list_title

description

list_description

status

list_status

type

list_type

timestamp_created

created_at

timestamp_stats_updated

updated_at

Daasity: account_id

_account_id

Daasity: source_id

__source_id

Daasity: MD5(source_id + id)

__sync_key

Daasity: timestamp when loaded into DB

__synced_at

Email Events

  • Update Method: UPSERT

  • Table Name: [ometria.email_events]

JSON Element
Database Column

MD5(source_id + to_address + event_type + dt_occurred)

email_event_id

event_id

event_id

uuid

send_id

to_address

email

event_type

event_type

dt_occurred

event_at

bounce_class

bounce_class

reason

bounce_reason

device_type

device_type

geo_country

geo_country

geo_region

geo_region

geo_timezone

geo_timezone

target_url

target_url

campaign_title

campaign_title

campaign_type

campaign_type

Daasity: account_id

_account_id

Daasity: source_id

__source_id

Daasity: MD5(source_id + to_address + event_type + dt_occurred)

__sync_key

Daasity: timestamp when loaded into DB

__synced_at

Unsubscribes

  • Update Method: UPSERT

  • Table Name: [ometria.unsubscribes]

JSON Element
Database Column

MD5(source_id + profile_id + timestamp)

unsubscribe_id

profile_id

profile_id

email_address

email

timestamp

event_at

send_id

send_id

mass_campaign_id

mass_campaign_id

trigger_campaign_id

trigger_campaign_id

reason

unsubscribe_reason

reason_text

unsubscribe_reason_text

Daasity: account_id

_account_id

Daasity: source_id

__source_id

Daasity: MD5(source_id + profile_id + timestamp)

__sync_key

Daasity: timestamp when loaded into DB

__synced_at

The Daasity Ometria extractor is also built based on this . The following is used by Daasity to replicate data from Ometria:

illustrating the different tables and keys to join across tables.

Endpoint:

Endpoint:

Endpoint:

Endpoint:

Endpoint:

🔌
Ometria API documentation
Profiles
Lists
Unsubscribes
Ometria Self-Serve Data Export documentation
Email Events
Click here to view the ERD for the Daasity Ometria integration
Profiles
Lists
Lists
Email Events
Unsubscribes
Profiles
Member Lists
Lists
Email Events
Unsubscribes