Integration Specifications

This page will help you learn about how Daasity replicates data from Criteo, limitations to the data we can extract and where the data is stored in the Criteo schema.

Integration Overview

Criteo is an ad-network for Display Ads that allows you to run campaigns and show display ads across a number of different websites and devices.

The Daasity Criteo integration enables merchants to extract key metrics from display campaigns on a daily basis to easily track and compare performance across various ad platforms. Data is transformed as part of Daasity's Unified Marketing Schema (UMS) that enables multi-platform reporting in one schema.

Integration Availability

This integration is available for:

  • Enterprise

  • Growth

API Endpoints

The Daasity Criteo extractor is built based on this Criteo API documentation. The following endpoints are used by Daasity to replicate data from Criteo:

Entity Relationship Diagram (ERD)

Click here to view the ERD for the Daasity Criteo integration illustrating the different tables and keys to join across tables.

Criteo Schema

The Daasity Criteo extractor creates these tables using the endpoints and replication methods listed. The data is mapped from the source API endpoint to the table based on the mapping logic outlined in each table.

Ad Sets

  • Endpoint: Ad Sets

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adsets]

JSON Element
Database Column

id

adset_id

attributes::advertiserId

advertiser_id

attributes::campaignID

campaign_id

attributes::name

adset_name

attributes::schedule::startDate::value

schedule_start_date

attributes::schedule::endDate::value

schedule_end_date

attributes::schedule::activationStatus

schedule_activation_status

attributes::schedule::deliveryStatus

schedule_delivery_status

attributes::bidding::bidAmount::value

bid_amount

attributes::bidding::bidStrategy

bid_strategy

attributes::bidding::costController

bid_cost_controller

attributes::targeting::deliveryLimitations::environments::inApp

delivery_inapp

attributes::targeting::deliveryLimitations::environments::web

delivery_web

attributes::targeting::deliveryLimitations::devices::desktop

delivery_desktop

attributes::targeting::deliveryLimitations::devices::tablet

delivery_tablet

attributes::targeting::deliveryLimitations::devices::mobile

delivery_mobile

attributes::targeting::deliveryLimitations::devices::other

delivery_other_devices

attributes::targeting::deliveryLimitations::operatingSystems::android

delivery_android

attributes::targeting::deliveryLimitations::operatingSystems::ios

delivery_ios

attributes::targeting::deliveryLimitations::operatingSystems::other

delivery_other_os

attributes::targeting::frequencyCapping::maximumImpressions

maximum_impressions

attributes::targeting::frequencyCapping::frequency

frequency

attributes::budget::budgetStrategy

budget_strategy

attributes::budget::budgetRenewal

budget_renewal

attributes::budget::budgetDeliverySmoothing

budget_delivery_smoothing

attributes::budget::budgetDeliveryWeek

budget_delivery_week

attributes::budget::budgetAmount::value

budget_amount

MD5(adset_id + ':' + __source_id)

__sync_key

Ad Set Geo-Targeting Countries

  • Endpoint: Ad Sets

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adset_geotargeting_countries]

JSON Element
Database Column

id

adset_id

operand

operand

country

country

MD5(id + ':' + operand + ':' + country + ':' + __source_id)

__sync_key

Ad Set Geo-Targeting Subdivisions

  • Endpoint: Ad Sets

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adset_geotargeting_subdivisions]

JSON Element
Database Column

id

adset_id

operand

operand

subdivision

subdivision

MD5(id + ':' + operand + ':' + subdivision + ':' + __source_id)

sync_key

Ad Set Geo-Targeting Zipcodes

  • Endpoint: Ad Sets

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adset_geotargeting_zipcodes]

JSON Element
Database Column

id

adset_id

operand

operand

zipcode

zipcode

MD5(id + ':' + operand + ':' + zipcode + ':' + __source_id)

__sync_key

Ad Set Performance Reports

  • Endpoint: Statistics

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adset_performance_reports]

JSON Element
Database Column

adsetId

adset_id

Adset

adset_name

AdvertiserId

advertiser_id

Advertiser

advertiser_name

AverageCartClientAttribution

aov_client

AverageCartAllClientAttribution

aov_client_xdevice

AverageCartPc30d

aov_click30d

AverageCartAllPc30d

aov_click30d_xdevice

AverageCartPv24h

aov_view1d

AverageCartAllPv24h

aov_view1d_xdevice

AverageCartPc30dPv24h

aov_click30d_view1d

AverageCartAllPc30dPv24h

aov_click30d_view1d_xdevice

AverageCartPc1d

aov_click1d

AverageCartAllPc1d

aov_click1d_xdevice

AverageCartPc7d

aov_click7d

AverageCartAllPc7d

aov_click7d_xdevice

AppInstalls

app_installs

Audience

audience

BounceRate

bounce_rate

Clicks

clicks

ConversionRateClientAttribution

cvr_client

ConversionRateAllClientAttribution

cvr_client_xdevice

ConversionRatePc30d

cvr_click30d

ConversionRateAllPc30d

cvr_click30d_xdevice

ConversionRatePv24h

cvr_view1d

ConversionRateAllPv24h

cvr_view1d_xdevice

ConversionRatePc30dPv24h

cvr_click30d_view1d

ConversionRateAllPc30dPv24h

cvr_click30d_view1d_xdevice

ConversionRatePc1d

cvr_click1d

ConversionRateAllPc1d

cvr_click1d_xdevice

ConversionRatePc7d

cvr_click7d

ConversionRateAllPc7d

cvr_click7d_xdevice

PostInstallConversionRate

cvr_postinstall

AdvertiserCost

cost

CostPerInstall

cost_per_app_install

CostOfAdvertiserValue

cost_per_product_revenue

CostOfAdvertiserValueAll

cost_per_product_revenue_xdevice

CostPerVisit

cost_per_visit

Cpc

cpc

ECpm

cpm

CostPerOrderClientAttribution

cpo_client

CostPerOrderAllClientAttribution

cpo_client_xdevice

CostPerOrderPc30d

cpo_click30d

CostPerOrderAllPc30d

cpo_click30d_xdevice

CostPerOrderPv24h

cpo_view1d

CostPerOrderAllPv24h

cpo_view1d_xdevice

CostPerOrderPc30dPv24h

cpo_click30d_view1d_xdevice

CostPerOrderPc1d

cpo_click1d

CostPerOrderAllPc1d

cpo_click1d_xdevice

CostPerOrderPc7d

cpo_click7d

CostPerOrderAllPc7d

cpo_click7d_xdevice

PostInstallCostPerOrder

cpo_postinstall

ClickThroughRate

ctr

currency

currency

Day

day

ExposedUsers

exposed_users

Displays

impressions

ViewableDisplays

impressions_viewed

NonViewableDisplays

impressions_nonviewed

UntrackableDisplays

impressions_untracked

PotentialDisplays

impressions_potential

InstallRate

install_rate

OverallCompetitionWin

overall_competition_win

AdvertiserValue

product_revenue

AdvertiserAllValue

product_revenue_xdevice

Reach

reach

RevenueGeneratedClientAttribution

revenue_client

RevenueGeneratedAllClientAttribution

revenue_client_xdevice

OmnichannelRevenueClientAttribution

revenue_client_omnichannel

RevenueGeneratedPc30d

revenue_click30d

RevenueGeneratedAllPc30d

revenue_click30d_xdevice

RevenueGeneratedOfflinePc30d

revenue_click30d_offline

OmnichannelRevenuePc30d

revenue_click30d_omnichannel

OmnichannelRevenueAllPc30d

revenue_click30d_omnichannel_xdevice

RevenueGeneratedPv24h

revenue_view1d

RevenueGeneratedAllPv24h

revenue_view1d_xdevice

RevenueGeneratedOfflinePv24h

revenue_view1d_offline

OmnichannelRevenuePv24h

revenue_view1d_omnichannel

OmnichannelRevenueAllPv24h

revenue_view1d_omnichannel_xdevice

RevenueGeneratedPc30dPv24h

revenue_click30d_view1d

RevenueGeneratedAllPc30dPv24h

revenue_click30d_view1d_xdevice

RevenueGeneratedPc1d

revenue_click1d

RevenueGeneratedAllPc1d

revenue_click1d_xdevice

RevenueGeneratedPc7d

revenue_click7d

RevenueGeneratedAllPc7d

revenue_click7d_xdevice

PostInstallOrderValue

revenue_postinstall

RoasClientAttribution

roas_client

RoasAllClientAttribution

roas_client_xdevice

OmnichannelRoasClientAttribution

roas_client_omnichannel

RoasPc30d

roas_click30d

RoasAllPc30d

roas_click30d_xdevice

RoasOfflinePc30d

roas_click30d_offline

OmnichannelRoasPc30d

roas_click30d_omnichannel

OmnichannelRoasAllPc30d

roas_click30d_omnichannel_xdevice

RoasPv24h

roas_view1d

RoasAllPv24h

roas_view1d_xdevice

RoasOfflinePv24h

roas_view1d_offline

OmnichannelRoasPv24h

roas_view1d_omnichannel

OmnichannelRoasAllPv24h

roas_view1d_omnichannel_xdevice

RoasPc30dPv24h

roas_click30d_view1d

RoasAllPc30dPv24h

roas_click30d_view1d_xdevice

RoasPc1d

roas_click1d

RoasAllPc1d

roas_click1d_xdevice

RoasPc7d

roas_click7d

RoasAllPc7d

roas_click7d_xdevice

PostInstallRoas

roas_postinstall

ECosClientAttribution

roi_client

ECosAllClientAttribution

roi_client_xdevice

ECosPc30d

roi_click30d

ECosAllPc30d

roi_click30d_xdevice

ECosPv24h

roi_view1d

ECosAllPv24h

roi_view1d_xdevice

ECosPc30dPv24h

roi_click30d_view1d

ECosAllPc30dPv24h

roi_click30d_view1d_xdevice

ECosPc1d

roi_click1d

ECosAllPc1d

roi_click1d_xdevice

ECosPc7d

roi_click7d

ECosAllPc7d

roi_click7d_xdevice

PostInstallCostOfSale

roi_postinstall

SalesClientAttribution

sales_client

SalesAllClientAttribution

sales_client_xdevice

OmnichannelSalesClientAttribution

sales_client_omnichannel

SalesPc30d

sales_click30d

SalesAllPc30d

sales_click30d_xdevice

SalesOfflinePc30d

sales_click30d_offline

OmnichannelSalesPc30d

sales_click30d_omnichannel

OmnichannelSalesAllPc30d

sales_click30d_omnichannel_xdevice

SalesPv24h

sales_view1d

SalesAllPv24h

sales_view1d_xdevice

SalesOfflinePv24h

sales_view1d_offline

OmnichannelSalesPv24h

sales_view1d_omnichannel

OmnichannelSalesAllPv24h

sales_view1d_omnichannel_xdevice

SalesPc30dPv24h

sales_click30d_view1d

SalesAllPc30dPv24h

sales_click30d_view1d_xdevice

SalesPc1d

sales_click1d

SalesAllPc1d

sales_click1d_xdevice

SalesPc7d

sales_click7d

SalesAllPc7d

sales_click7d_xdevice

PostInstallSales

sales_postinstall

Visits

visits

MD5(adsetId + ':' + Day + ':' + __source_id)

__sync_key

Categories

  • Endpoint: Advertisers

  • Update Method: TRUNCSERT

  • Table Name: [criteo.categories]

JSON Element
Database Column

categoryHashCode

category_hash_code

categoryName

category_name

catalogId

catalog_id

catalogName

catalog_name

advertiserId

advertiser_id

advertiserName

advertiser_name

campaignId

campaign_id

campaignName

campaign_name

numberOfProducts

number_of_products

enabled

enabled

categoryBid::bidValue

category_bid_value

categoryBid::bidCurrency

category_bid_currency

categoryBid::bidType

category_bid_type

categoryBid::bidIsPending

category_bid_is_pending

MD5(catalogId + advertiserId + campaignId + categoryHashCode)

key

MD5(catalogId + advertiserId + campaignId + categoryHashCode)

__sync_key

Advertisers

  • Endpoint: Advertisers

  • Update Method: TRUNCSERT

  • Table Name: [criteo.advertisers]

JSON Element
Database Column

id

advertiser_id

attributes::advertiserName

advertiser_name

MD5(id + __source_id)

__sync_key

Audiences

  • Endpoint: Audiences

  • Update Method: TRUNCSERT

  • Table Name: [criteo.audiences]

JSON Element
Database Column

id

audience_id

attributes::advertiserId

advertiser_id

attributes::name

name

attributes::description

description

attributes::created

created_at

attributes::updated

updated_at

attributes::nbLines

nb_lines

attributes::nbLinesEmail

nb_lines_email

attributes::nbMathcesEmail

nb_matches_email

MD5(id + ':' + __source_id)

__sync_key

Transactions

  • Endpoint: Transactions

  • Update Method: TRUNCSERT

  • Table Name: [criteo.transactions]

JSON Element
Database Column

advertiserId

advertiser_id

transactionId

transaction_id

transactionDate

transaction_date

adsetName

adset_name

advertiserName

advertiser_name

eventType

event_type

eventDate

event_date

attributedTransaction

attributed_transaction

currency

currency

amount

amount

crossDeviceTransaction

cross_device_transaction

MD5(transactionId + ':' + __source_id)

__sync_key

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