Integration Specifications
This article will help you learn about how Daasity replicates data from Rockerbox, limitations to the data we can extract and where the data is stored in the Rockerbox schema.
Integration Overview
Rockerbox is a marketing attribution platform that allows businesses to evaluate marketing channel effectiveness and execute better budget channel optimization. Rockerbox incorporates attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality and media mix modeling.
The Daasity Rockerbox integration allows merchants to integrate both spend and channel attribution data coming from Rockerbox. This gives them access to marketing spend that Daasity may not have an integration for and a more complete channel attribution model.
Integration Availability
This integration is available for:
Enterprise
SFTP Feed
The Daasity Rockerbox extractor is built based on this Rockerbox Reports Documentation. Daasity uses an SFTP server to extract files and replicate data from Rockerbox.
You will need to contact Rockerbox to setup a feed to their SFTP server and provide Daasity with the credentials to retrieve your reports to be ingested into your account
Entity Relationship Diagram (ERD)
Click here to view the ERD for the Daasity Rockerbox integration illustrating the different tables and keys to join across tables.
Rockerbox Schema
The Daasity Rockerbox extractor creates these tables using the reports and replication methods listed. The data is mapped from source SFTP file to the table based on the mapping logic outlined in each table.
Spend Report
Endpoint: Reports
Update Method: UPSERT
Table Name: [
rockerbox.spend_report]
date
report_date
platform
platform
tier_1
tier_1
tier_2
tier_2
tier_3
tier_3
tier_4
tier_4
tier_5
tier_5
tier_one
tier_one
tier_two
tier_two
tier_three
tier_three
tier_four
tier_four
tier_five
tier_five
tier_one_alt
tier_one_alt
tier_two_alt
tier_two_alt
tier_three_alt
tier_three_alt
tier_four_alt
tier_four_alt
tier_five_alt
tier_five_alt
spend_assignment_id
spend_assignment_id
spend
spend
imps
impressions
clicks
clicks
Daasity: source_id
__source_id
Daasity: MD5(object)
__sync_key
Daasity: timestamp when loaded into DB
__synced_at
Daasity: account_id
_account_id
Buckets Breakdown
Endpoint: Reports
Update Method: UPSERT
Table Name: [
rockerbox.buckets_breakdown]
date
date
tier_1
tier_1
tier_2
tier_2
tier_3
tier_3
tier_4
tier_4
tier_5
tier_5
first_touch
first_touch
ntf_first_touch
ntf_first_touch
revenue_first_touch
revenue_first_touch
ntf_revenue_first_touch
ntf_revenue_first_touch
last_touch
last_touch
ntf_last_touch
ntf_last_touch
revenue_last_touch
revenue_last_touch
ntf_revenue_last_touch
ntf_revenue_last_touch
even
even
ntf_even
ntf_even
revenue_even
revenue_even
ntf_revenue_even
ntf_revenue_even
normalized
normalized
ntf_normalized
ntf_normalized
revenue_normalized
revenue_normalized
ntf_revenue_normalized
ntf_revenue_normalized
spend
spend
Daasity: source_id
__source_id
Daasity: MD5(tier_1 + tier_2 + tier_3 + tier_4 + tier_5 + first_touch + last_touch + even + normalize + normalized + spend)
__sync_key
Daasity: timestamp when loaded into DB
__synced_at
Daasity: account_id
_account_id
MTA with UTM
Endpoint: Reports
Update Method: UPSERT
Table Name: [
rockerbox.mta_with_utm]
uid
uid
date
date
conversion_count
conversion_count
onsite_min
onsite_min
hash_ip_conv
hash_ip_conv
conversion_hash_id
conversion_hash_id
timestamp_conv
timestamp_conv
onsite_count
onsite_count
event_id
event_id
timestamp_events
timestamp_events
total_events
total_events
sequence_number
sequence_number
original_url
original_url
request_referrer
request_referrer
matches
matches
tier_1
tier_1
tier_2
tier_2
tier_3
tier_3
tier_4
tier_4
tier_5
tier_5
normalized
normalized
total_weight
total_weight
revenue
revenue
external_id
external_id
base_id
base_id
conversion_key
conversion_key
action
action
first_touch
first_touch
revenue_first_touch
revenue_first_touch
last_touch
last_touch
revenue_last_touch
revenue_last_touch
even
even
revenue_even
revenue_even
revenue_normalized
revenue_normalized
utm_medium
utm_medium
utm_source
utm_source
utm_campaign
utm_campaign
Daasity: source_id
__source_id
Daasity: MD5(date + event_id + external_id)
__sync_key
Daasity: timestamp when loaded into DB
__synced_at
Daasity: account_id
_account_id
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