Integration Specifications

This page will help you learn about how Daasity replicates data from Amazon Ads, limitations to the data we can extract, and where the data is stored in the Amazon Ads schema.

Integration Overview

Daasity extracts data from 3 Amazon Ads solutions - Amazon Sponsored Products, Amazon Sponsored Display, and Amazon Sponsored Brands.

  • Amazon Sponsored Products are cost-per-click Amazon ads that help customers discover and purchase products that you sell on Amazon with ads that appear in shopping results and on product pages.

  • Amazon Sponsored Display reaches relevant audiences who are browsing, discovering, or purchasing products on or off Amazon with ads that may appear on the Amazon home page, product detail pages, or shopping result pages as well as third-party websites and apps.

  • Amazon Sponsored Brands are cost-per-click (CPC) ads that feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive the discovery of your brand among customers shopping for products like yours.

Only 60 days of history available

Amazon Ads only makes the last 60 days of history available via the API. (source)

Integration Availability

This integration is available for:

  • Enterprise

  • Growth

API Endpoints

The Daasity Amazon Ads extractor is built based on this Amazon Ads API documentation. The following endpoints are used by Daasity to replicate data from Amazon Ads:

Amazon Ads API uses OAuth 2.0 for authenticating clients. Merchants will need to provide their SellerCentral login credentials and "authorize" Daasity to access their account.

The API parameters below outline what we need to obtain access_tokens thus to access data. Access token is only valid for 60 mins.

Entity Relationship Diagram (ERD)

Click here to view the ERD for the Daasity Amazon Ads integration illustrating the different tables and keys to join across tables.

Amazon Ads Schema

The Daasity Amazon Ads extractor creates these tables using the endpoints and replication methods listed. The data is mapped from the source API endpoint to the table based on the mapping logic outlined in each table.

Profiles

  • Endpoint: Profiles

  • Update Method: UPSERT

  • Table Name: amazon_ads.profiles

Attribution

Attribution Advertisers

Attribution Publishers

Attribution Tags Macro-Enabled

Attribution Tags Non-Macro-Enabled

Attribution Reports

  • Endpoint: Sponsored Brands - Product Targeting Expressions

  • Update Method: UPSERT

  • Table Name: amazon_ads.sponsored_brands_product_targeting_expressions

  • Endpoint: Sponsored Display - Target Expressions

  • Update Method: UPSERT

  • Table Name: amazon_ads.sponsored_display_target_expressions

  • Endpoint: Sponsored Products - Campaign Bidding Strategy

  • Update Method: UPSERT

  • Table Name: amazon_ads.sponsored_products_campaigns_bid_strategy

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