Daasity Knowledge Base
Daasity Knowledge Base
  • Start here
    • Daasity Overview
    • Important Concepts
      • Attribution Overview
      • What is a Daasity Valid Order?
      • Customer Householding
      • Timezones in Daasity
      • Ecommerce Glossary
      • Daasity Data Security Overview
    • Retail Analytics 101
      • Understanding the Basics: POS Data 101
      • How to use Syndicated Data
    • Product Changelog
    • Feature Requests
  • 🔌Extract
    • Extract your data with Daasity
    • All Integrations
      • Alchemer
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Algolia
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Amazon Advertising
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
        • Where to Find Your Data
      • Amazon Seller Central
        • Validating Your Amazon Data in Daasity
          • Comparing Your Amazon Seller Central Orders to Daasity
        • Integration Setup
          • Configure Amazon Reports
          • Monitor Amazon Reports
        • Integration Specifications
          • Orders API
          • FBA Customer Concessions Reports
          • FBA Sales Reports
          • FBA Inventory Reports
          • FBA Removals Reports
          • Inventory Reports
          • Order Tracking Reports
          • Performance Reports
          • Returns Reports
          • Settlement Reports
          • Seller Retail Analytics Reports
        • Workflow Configuration Setup
          • Orders API
          • FBA Customer Concession Reports
          • FBA Inventory Reports
          • Performance Reports
          • FBA Sales Reports
          • FBA Removal Reports
          • Inventory Reports
          • Order Tracking Reports
          • Returns Reports
          • Seller Retail Analytics Reports
          • Settlement Reports
        • Transformation Configuration Setup
          • Orders API
          • FBA Customer Concessions Reports
          • FBA Inventory Reports
          • Performance Reports
          • FBA Sales Reports
          • FBA Removals Reports
          • Inventory Reports
          • Order Tracking Reports
          • Returns Reports
          • Seller Retail Analytics Reports
          • Settlement Reports
      • Amazon Vendor Central
        • Integration Setup
        • Integration Specifications
        • How to use
        • ASIN Mapping Configuration Setup
        • Workflow Configuration Setup
        • Transformation Configuration Setup
          • Vendor Sales & Inventory Report
          • Vendor Traffic Report
      • AppLovin
        • Integration Setup
      • Attentive Mobile
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Azure SQL Database
      • Back In Stock
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Big Commerce
        • Integration Setup
          • Connect Daasity From BigCommerce Marketplace
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • BigQuery Datasource
      • Bing Ads
        • Integration Setup
        • Integration Specifications
      • Circana
        • Integration Setup
        • Integration Specifications
        • Data Release Calendar
        • H-E-B Circana
      • Cordial
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Criteo
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • D​ata File (CSV, XLS)
      • Emplifi
        • Integration Specifications
      • Extensiv (Skubana)
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Facebook Ads
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
        • Where to Find Your Data
      • Fairing V2
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Important Notes
      • Google Ads
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
        • Important Notes
      • Google Analytics 4
        • API vs BigQuery
        • API Integration
          • Integration Setup
          • Integration Specifications
          • Workflow Configuration Setup
          • Transformation Configuration Instructions
          • Custom Reports
          • Validating GA4 Data in Daasity
          • Blending Universal Analytics & GA4 Data
        • BigQuery integration
          • Integration Setup
          • Integration Specifications
          • Workflow Configuration Setup
          • Transformation Configuration Instructions
          • Important Notes
          • Creating a Custom Report
      • Google Sheet
      • Gorgias
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
        • Important Notes
      • Impact Radius (Beta)
        • Integration Specifications
      • Iterable
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Klaviyo Summary Statistics
        • Integration Setup
        • Integration Specifications
      • Klaviyo V2
        • Integration Setup
        • Integration Specifications
      • KnoCommerce
        • Integration Setup
        • Integration Specifications
      • Loop Returns
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Microsoft SQL Server Database
      • Mongo Database
      • MySQL Database
      • Narvar
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • NetSuite
      • Newstore
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Northbeam
        • Integration Setup
      • Okendo
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Ometria
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Order Desk
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Pepperjam
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Pinterest
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Postgres Database
      • Postscript (beta)
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
        • Important Notes
      • Recharge
        • Integration Setup
        • Integration Specifications
        • Integration Specifications (2021-11 Beta)
        • Workflow Configuration Setup
        • Transformation Configuration Setup
        • Recharge Data and Known Discrepancies
      • Retail Next
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Rockerbox
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Salesforce Commerce Cloud
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • SFTP
      • ShipBob
        • Integration Setup
        • Integration Specifications
      • Shipstation
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Shopify
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
        • Shopify B2B Data
      • SKIO
        • Integration Setup
        • Integration Specifications
      • Snapchat
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • SPINS
        • Integration Setup
        • Integration Specifications
        • How to Use
        • Data Release Calendar
      • Stay Ai
        • Integration Setup
        • Integration Specifications
      • Target Plus
        • Integration Setup
      • Thankful
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • TikTok
        • Integration Setup
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Walmart Marketplace
        • Integration Setup
        • Integration Specifications
      • Whole Foods Market
        • Integration Setup
        • Integration Specifications
        • How to use
      • Yotpo
        • Integration Setup
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
      • Zendesk
        • Integration Specifications
        • Workflow Configuration Setup
        • Transformation Configuration Setup
    • Brand Supplied Data (BSD)
      • BSD Overview
      • Monitoring Your BSD Progress
      • Revenue Plan
      • Marketing Budget
      • Marketing Spend
      • RFM Values
      • Shipping & Fulfillment Cost
      • SKU Hierarchy
      • SKU Mapping
      • SKU Cost
      • Discount Code Mapping
      • Other Order Sources
      • Channel Mapping
        • Overview & Setup
        • Filling out Channel Mapping
        • Missing from GA & Missing from BSD
      • Configuration
  • 📊VISUALIZE
    • Dashboards
      • Dashboard Overview
      • Standard Dashboards
        • Daasity 101 Overview Dashboards
          • Flashes
          • Shopify Sales Report
          • Account Health
        • Digital Product & Revenue
          • Orders and Revenue
          • Amazon Settlement Report
          • Product Repurchase Rate
          • Product
            • Product Dimensions
              • Why is a Product Name NULL?
          • Inventory
          • Operations
            • Fulfilment Status Options
        • Retention Marketing Dashboards
          • Notifications (Email/SMS)
          • Retention
          • Customer Performance (Email/SMS)
          • Site Funnels
        • Acquisition Marketing Dashboards
          • Attribution Deep Dive
            • Marketing Attribution
              • Attribution Overview
              • Survey-Based Attribution
              • Discount Code Attribution
              • First Click, Last Click, and Assisted Attribution
              • Custom Attribution
              • Vendor-Reported Attribution
              • CPO, CPA, and CAC
              • Missing from GA & Missing from BSD
          • LTV & RFM
            • RFM
              • RFM in the Daasity App
              • Understanding RFM
              • Time on Books (TOB)
          • Marketing
          • Vendor-Reported Marketing Performance
          • Site Analytics & Attribution
      • Integration Dashboards
        • Amazon All Orders Report
        • Amazon Seller Central Business Reports
        • Gorgias
        • Klaviyo Campaign & Flow Performance
        • Loop Returns
        • Okendo Reviews
        • ShipBob
        • Shipstation
        • Subscription
        • Walmart Marketplace Account Sales Report
        • Yotpo
    • Explores
      • Explore Overview
      • Order Line Revenue vs. Transactional Sales Report
      • How to Access An Explore
      • Standard Daasity Explores
        • Current Inventory Level Explore
        • Customer Details Explore
        • Daily Company Metrics Explore
        • Daily Marketing Plan To Actual Marketing Performance Explore
        • Daily Plan to Actual Explore
        • Lifetime Value Explore
        • Marketing Attribution Explore
        • Multi-Channel Transaction Explore
        • Order and Order Line Revenue Explore
        • Product Page Explore
        • Shopping Stage Explore
        • SKU Level Repurchase Rates Explore
        • Traffic Explore
        • Transactional Sales Report Explore
        • UA vs G4 Explore
      • Integration Explores
        • Algolia
        • Amazon Settlement Explore
        • Fairing Survey Responses Explore
        • Gorgias Tickets Explore
        • Loop Returns Explore
        • Okendo Reviews Explore
        • Subscribers and Subscription Monthly Churn Rates Explores (Recharge)
        • Shipstation Explore
        • Yotpo
        • Zen Desk
    • Looker Guides
      • Building visualizations
      • Working with date dimensions & filters
      • Schedule a Report or Dashboard
      • Exporting Data
    • Looker Guides (Developer)
      • Daasity Hub & Spoke Introduction
      • Hub & Spoke File Structure
      • Working with LookML Dashboards
      • Customizing Base Daasity Code
    • Visualize using other BI tools
  • 🔀Transform
    • Transforming Data with Daasity
    • Daasity Data Models
      • Daasity Data Model Overview
      • Unified Data Schemas
        • Unified Schema Introduction
        • Unified Order Schema (UOS)
        • Unified Notification Schema (UNS)
        • Unified Subscription Schema (USS)
        • Unified Marketing Schema (UMS)
        • Unified Traffic Schema (UTS)
        • Unified Wholesale Schema (UWS)
      • Data Mart Models
        • Data Mart Introduction
        • Data Reporting Platform (DRP)
        • Channel Attribution Data Mart
        • Marketing Data Mart
      • Transform Code
        • Transform Code Introduction
        • Transform Code Sequence - DRP
        • Initialization Code
        • Householding Code
        • Order Status Code
        • Order Channel and Marketing Code
        • Daily Plan Code
        • Order and Order Line Revenue
        • Plan to Actual Code
        • Customer Code
        • Subscription Code
        • Reviews
        • Life-Time Value Code
        • Returns
        • Product and Inventory Code
        • Email & SMS
        • Transform Code Sequence - Data Mart
        • Unified Order Schema (UOS) Code
        • Unified Marketing Schema (UMS) Code
        • Unified Notification Schema (UNS)
        • Channel Attribution Data Mart Code
        • Marketing Data Mart Code
      • Source to Final Destination
    • Code Repository
      • Code Repository Overview
      • Getting Access to Your Code Repository
      • Code Repository Branches
      • Custom SQL Code
      • Custom Script Manifest Files
    • Script Manifest (YAML) Files
  • 🎵Data Orchestration
    • Workflows
      • Getting Started with Workflows
      • Creating Workflows
      • Managing Workflows
      • Workflow Metrics
    • Notifications
      • Introduction to Notifications
      • Enabling Notification Emails
      • Notifications UI
      • Managing Notifications
      • Authorization List
  • Audiences
    • Audiences Overview
    • Pushing Audience Data to Targets
      • Targets Overview
      • Attentive
        • Events Target
        • Subscribers Target
        • Target Endpoint Documentation
      • Facebook Ads
        • Facebook Target
        • Target Endpoint Documentation
      • Google Ads
        • Google Ads Target
        • Target Endpoint Documentation
      • Klaviyo
        • Events Target
        • Profiles Target
        • Target Endpoint Documentation
      • Sailthru
        • Events Target
        • Users Target
        • Target Endpoint Documentation
      • Tiktok Ads
        • TikTok Target
        • Target Endpoint Documentation
    • Building Audiences
  • warehouse
    • BigQuery
    • Redshift
    • Snowflake
    • Test Data Warehouse
      • Test Data Warehouse Overview
      • Create a Snowflake Test Warehouse
      • Create a Redshift Test Warehouse
  • —
    • Go to Daasity App
    • Contact Support
    • ✍️Feature Requests
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  1. VISUALIZE
  2. Dashboards
  3. Standard Dashboards
  4. Acquisition Marketing Dashboards
  5. LTV & RFM

RFM

PreviousLTV & RFMNextRFM in the Daasity App

Last updated 11 months ago

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RFM in the Daasity App
Understanding RFM
Time on Books (TOB)