Integration Specifications

This document will help you understand the Circana data source and provide technical specifications for Daasity's integration and data model.

Circana is a syndicated data provider with extensive coverage across retail markets and categories. The Daasity x Circana integration pulls in data for weekly, quad-week, and aggregated time periods across all available geographies and product categories.

Availability

This integration is available for all Enterprise merchants.

Refresh Cadence

Circana data updates every four weeks, typically on the Monday of that week, for a total of 13 data updates per year. This is a standard cadence for syndicated data providers, including Nielsen and SPINS, although the frequency of data updates may vary by contract. After the data has been exported from the Circana platform or API and uploaded into Daasity, it typically takes less than an hour for the new data to be reflected in your data warehouse and reports.

(Click here to see the Circana data release calendar.)

Where to Find This Data

Reports

Omnichannel Dashboard
Circana Dashboard
Circana Scorecard
Category Analysis Reports (URMS)
- Brand and Category Performance
- Key Drivers Analysis
- Distribution Opportunities
- Pricing Analysis
- Promotional Evaluation

Explores

Circana Explore
Unified Retail Category Analysis (URMS) Explore

Data Model

ERD

(Click here to view the ERD for the Daasity Circana integration illustrating the different tables and keys to join across tables.)

Source Tables

Circana: Latest Period

CSV File: Circana Latest Period
Update Method: UPSERT
Table Name: [retail.circana_lp]

CSV Column

Database Column

Geography

geography

Time Period

time_period

Time Period End Date

time_period_end_date

Product Universe

product_universe

Product Level

product_level