Elevar
Daasity & Elevar have partnered for combined functionality that will enable a merchant to understand marketing performance at the ad-level from a Vendor and Last Ad Click attribution perspective.
Daasity + Elevar Marketing Analytics
In order to participate a merchant must complete the following:
Have an active account with Elevar
Setup the UTM parameters for each marketing platform per the instructions below
This functionality will support the following Integrations:
Facebook
Google Ads
Pinterest
Snapchat
Tiktok
UTM Parameters
Facebook
Parameters needed for Facebook tracking:
?fbadid={{ad.id}}&utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}
Where to input these parameters
Each ad you create/edit on Facebook ads manager has a Tracking section. There's a text field there called "URL Parameters" where you can paste in the UTMs. Every ad that you want to track with the Pixel will need our recommended UTMs in there. You can also bulk edit your ads within Facebook, so you won't have to do this one at a time.
Google Ads
Parameters needed for Google Ads tracking:
{lpurl}?gadid={creative}&utm_source=google&utm_medium=paid&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}
Where to input these parameters
In your Ad account, click Settings on the left-hand side, and then select Account settings. Paste our recommended parameters into the "Tracking Template" text field.
You'll also want to input the parameters into each specific campaign. Click on Campaign settings, and then click on the name of the campaign you'll be updating.
Select Campaign URL options. Then simply paste the parameters into the "Tracking template" text field.
Pinterest
Parameters needed for Pinterest tracking:
Where to input these parameters
You will need to update the Website URL in the “Design Your Web Site Ad” section of the ad's settings.
1) Input your destination URL, such as “https://daasity.com”
2) Append our parameters to the conclusion of that URL.
The final result would look something like this: https://daasity.com?padid={adid}&utm_source=pinterest&utm_medium=paid&utm_campaign={campaign_name}&utm_term={adgroup_name}&utm_content={creative_id}}
Snapchat
Parameters needed for Snapchat tracking:
?scadid={{ad.id}}&utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{creative.name}}
Where to input these parameters
You will need to update the Website URL in the “Design Your Web Site Ad” section of the ad's settings.
1) Input your destination URL, such as “https://daasity.com”
2) Append our parameters to the conclusion of that URL.
The final result would look something like this: https://daasity.com?scadid={{ad.id}}&utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{creative.name}}
TikTok
Parameters needed for TikTok tracking:
?ttadid=__CID__&utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AID_NAME__&utm_content=__CID_NAME__
Where to input these parameters
You will need to update the URL in the “Destination page” section of the ad settings.
1) Input your destination URL, such as “https://daasity.com/landing-page”
2) Append our parameters to the conclusion of that URL.
3) Note: Do not use the Tracking section.
The final result would look something like this: https://daasity.com?ttadid=__CID__&utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AID_NAME__&utm_content=__CID_NAME__
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