Elevar

Daasity & Elevar have partnered for combined functionality that will enable a merchant to understand marketing performance at the ad-level from a Vendor and Last Ad Click attribution perspective.

Daasity + Elevar Marketing Analytics

In order to participate a merchant must complete the following:

  • Have an active account with Elevar

  • Setup the UTM parameters for each marketing platform per the instructions below

This functionality will support the following Integrations:

  • Facebook

  • Google Ads

  • Pinterest

  • Snapchat

  • Tiktok

UTM Parameters

Facebook

Parameters needed for Facebook tracking:

?fbadid={{ad.id}}&utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}

Where to input these parameters

Each ad you create/edit on Facebook ads manager has a Tracking section. There's a text field there called "URL Parameters" where you can paste in the UTMs. Every ad that you want to track with the Pixel will need our recommended UTMs in there. You can also bulk edit your ads within Facebook, so you won't have to do this one at a time.

Google Ads

Parameters needed for Google Ads tracking:

{lpurl}?gadid={creative}&utm_source=google&utm_medium=paid&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}

Where to input these parameters

In your Ad account, click Settings on the left-hand side, and then select Account settings. Paste our recommended parameters into the "Tracking Template" text field.

You'll also want to input the parameters into each specific campaign. Click on Campaign settings, and then click on the name of the campaign you'll be updating.

Select Campaign URL options. Then simply paste the parameters into the "Tracking template" text field.

Pinterest

Parameters needed for Pinterest tracking:

Where to input these parameters

You will need to update the Website URL in the “Design Your Web Site Ad” section of the ad's settings.

1) Input your destination URL, such as “https://daasity.com”

2) Append our parameters to the conclusion of that URL.

The final result would look something like this: https://daasity.com?padid={adid}&utm_source=pinterest&utm_medium=paid&utm_campaign={campaign_name}&utm_term={adgroup_name}&utm_content={creative_id}}

Snapchat

Parameters needed for Snapchat tracking:

?scadid={{ad.id}}&utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{creative.name}}

Where to input these parameters

You will need to update the Website URL in the “Design Your Web Site Ad” section of the ad's settings.

1) Input your destination URL, such as “https://daasity.com”

2) Append our parameters to the conclusion of that URL.

The final result would look something like this: https://daasity.com?scadid={{ad.id}}&utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{creative.name}}

TikTok

Parameters needed for TikTok tracking:

?ttadid=__CID__&utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AID_NAME__&utm_content=__CID_NAME__

Where to input these parameters

You will need to update the URL in the “Destination page” section of the ad settings.

1) Input your destination URL, such as “https://daasity.com/landing-page”

2) Append our parameters to the conclusion of that URL.

3) Note: Do not use the Tracking section.

The final result would look something like this: https://daasity.com?ttadid=__CID__&utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AID_NAME__&utm_content=__CID_NAME__

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