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Ecommerce Glossary

Common Ecommerce Terms and Definitions.
For a comprehensive Glossary of Terms Please visit this Blog on our Website.
Common Ecommerce Terms
Meaning
Daasity Formula
AOV
Average Order Value
Total Gross Sales/Total Orders
B2B
Business to Business
B2C
Business to Consumer
BOP/EOP
Beginning/End of Period
Bounce Rate
The percentage of visits to a website where visitors leave after viewing a single page
The percentage of sessions where the user viewed only one page and did not trigger any interaction events. Only available for Google Analytics.
BSD
Brand Supplied Data
CAC
Customer Acquisition Cost
Marketing Spend / New Customer Count
CBO
Campaign Budget Optimization
Churn Rate
Percentage of customers/subscribers lost during a period
Churn Rate is calculated as 1 less the number of active subscription days in a month divided by the total number of potential subscription days in a month. Each subscriber that exists at the start of the month has 1 potential subscription day for every day in that month. Each new subscriber has 0.5 potential subscription days for every day in that month.
Contribution Margin
Profit
Selling Price - Product Costs - Variable Cost
CPA
Cost per Acquisition, the cost to acquire a customer
Marketing Spend / New Customer Count
CPC
Cost Per Click
Average cost per ad click. Calculated as Spend / Clicks.
CPM
Cost Per Million, common media metric
Average cost per 1,000 ad impressions. Calculated as Total Spend / (Total Impressions / 1,000).
CPO
Cost per Order
Average cost per order, as reported by the ad platform. Calculated as Spend / Vendor-Reported Orders.
CRM
Customer Relationship Management
CRO
Conversion Rate Optimization
CTA
Call to Action
CTR
Click Through Rate
The percentage of ad impressions that result in a click. Calculated as Clicks / Impressions.
CVR
Conversion Rate
number of orders / number of sessions
Device Type
The type of device (mobile, tablet, desktop) used to visit a website, identified by Google Analytics
DoD
Day over Day
DTC
Direct to Consumer
Frequency (RFM)
# of purchases
GA
Google Analytics
Gross Margin
Total Gross Margin of orders
Net Sales minus SKU costs, shipping costs, and fulfillment costs. (See Net Sales for Difference in OLR and Transactional Sales Report Net Sales calc)
Gross Sales
All revenue collected from a customer, not included taxes
Total Gross sales of orders using Shopify definition: Product Sales
Keyword
Words or phrases used to trigger search results or describe a content
KPI
Key Performance Indicator
LTV
Lifetime Value
LY
Last Year
MoM
Month over Month
Monetary (RFM)
Average spend on a purchase
MRR
Monthly Recurring Revenue
MTD
Month to Date
NC
New Customers
Net Sales
Gross Sales - Refunds - Discounts
Gross Sales less discounts less refunds (*as of the order date if using Order Line Rev Explore)
NPS
Net Promoter Score - willingness of customers to recommend your company's products/services to others
Open Rate
Number of email subscribers who open the email you sent them
Unique Opens/Sends
Pageviews
Number of pages visited in a session
Total number of individual page loads recorded by Google Analytics or Amazon.
PDP
Product Detail Page
Number of times shoppers viewed a product's detail page. (Google Analytics + Amazon)
PLA
Product Listing Ads
POS
Point of Sale
QTD
Quarter to Date
Recency (RFM)
Time since last purchase
RFM
Recency, Frequency, Monetary
ROAS (MER)
Return on Ad Spend (Marketing Efficiency ratio)
Calculated as: Revenue / Marketing Spend. If your selected attribution method is First Click or Last Click, Net Sales will be used for the Revenue portion of this calculation. If you use the Vendor-Reported attribution method, the Revenue portion of the calculation will represent whatever sales amount you pass to the marketing vendor in your conversion pixel.
ROI
Return on Investment
RR
Repurchase Rate
Total Unique Customer Count / Total Repurchase Customer Count
SEM
Search Engine Marketing
SEO
Search Engine Optimization
Session
Visit to Site/App
Total visits to the store. This is representative of the Sessions metric for both Google Analytics and Amazon.
SKU
Stock-Keeping Unit
TOB
Time on Books
UGC
User Generated Content
UI
User Interface
UPO
Units per Order
Total feature items / valid orders
UTM Medium
The type of content used: paid social, referral, display, etc
UTM Source
What channel the order came from: Google, Facebook, etc
UX
User Experience
WOS
Weeks of Supply
WoW
Week over Week
WTD
Week to Date
YoY
Year over Year
Daasity Valid Order
Valid Order Using Daasity Logic
Removes orders that are free, cancelled, voided, and fraud
YTD
Year to Date