Integration Specifications

This page will help you learn about how Daasity replicates data from Criteo, limitations to the data we can extract and where the data is stored in the Criteo schema.

Integration Overview

Criteo is an ad-network for Display Ads that allows you to run campaigns and show display ads across a number of different websites and devices.

The Daasity Criteo integration enables merchants to extract key metrics from display campaigns on a daily basis to easily track and compare performance across various ad platforms. Data is transformed as part of Daasity's Unified Marketing Schema (UMS) that enables multi-platform reporting in one schema.

Integration Availability

This integration is available for:

  • Enterprise

  • Growth

API Endpoints

The Daasity Criteo extractor is built based on this Criteo API documentation. The following endpoints are used by Daasity to replicate data from Criteo:

Entity Relationship Diagram (ERD)

Click here to view the ERD for the Daasity Criteo integration illustrating the different tables and keys to join across tables.

Criteo Schema

The Daasity Criteo extractor creates these tables using the endpoints and replication methods listed. The data is mapped from the source API endpoint to the table based on the mapping logic outlined in each table.

Ad Sets

  • Endpoint: Ad Sets

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adsets]

Ad Set Geo-Targeting Countries

  • Endpoint: Ad Sets

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adset_geotargeting_countries]

Ad Set Geo-Targeting Subdivisions

  • Endpoint: Ad Sets

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adset_geotargeting_subdivisions]

Ad Set Geo-Targeting Zipcodes

  • Endpoint: Ad Sets

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adset_geotargeting_zipcodes]

Ad Set Performance Reports

  • Endpoint: Statistics

  • Update Method: TRUNCSERT

  • Table Name: [criteo.adset_performance_reports]

Categories

  • Endpoint: Advertisers

  • Update Method: TRUNCSERT

  • Table Name: [criteo.categories]

Advertisers

  • Endpoint: Advertisers

  • Update Method: TRUNCSERT

  • Table Name: [criteo.advertisers]

Audiences

  • Endpoint: Audiences

  • Update Method: TRUNCSERT

  • Table Name: [criteo.audiences]

Transactions

  • Endpoint: Transactions

  • Update Method: TRUNCSERT

  • Table Name: [criteo.transactions]

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