Integration Specifications
Integration Overview
Bing is a place people go to search for information, places, products, and more, so this is where brands want to make sure they have a presence. Show up when users search in text, product listing, video ads, and more with Ads.
The Daasity Bing Ads integration extracts key advertising information from the Microsoft Ads platform, like spend, clicks, and impressions.
Integration Availability
This integration is available for:
Enterprise
Growth
API Endpoints
This extractor is based on this Microsoft Ads Reporting API documentation. The following endpoints are used to replicate data into Daasity:
Entity Relationship Diagram (ERD)
Bing Ads Schema
The Bing Ads extractor creates these tables using the endpoints and replication methods listed. The data is mapped from source API endpoint to the table based on the mapping logic outlined in each table.
Ad Groups
Endpoint: AdGroupPerformanceReportRequest
Update Method: UPSERT
Table Name: [
bing_ads.ad_groups]
| CSV Header | Database Column |
|---|---|
AdGroupId | ad_group_id |
CampaignId | campaign_id |
AdGroupLabels | ad_group_labels |
AdGroupName | ad_group_name |
AdGroupType | ad_group_type |
CustomParameters | custom_parameters |
FinalUrlSuffix | final_url_suffix |
Status | status |
TrackingTemplate | tracking_template |
Spend | spend |
Daasity Merchant Account ID | _account_id |
Bing Ads Account ID | __source_id |
MD5(ad_id + __source_id) | __sync_key |
Timestamp when loaded into DB | __synced_at |
Ads
Endpoint: AdPerformanceReportRequest
Update Method: UPSERT
Table Name: [
bing_ads.ads]
| CSV Header | Database Column |
|---|---|
AdDescription | ad_description |
AdDescription2 | ad_description2 |
AdGroupId | ad_group_id |
AdId | ad_id |
AdLabels | ad_labels |
AdStatus | ad_status |
AdTitle | ad_title |
AdType | ad_type |
DestinationUrl | destination_url |
FinalMobileUrl | final_mobile_url |
FinalUrl | final_url |
FinalUrlSuffix | final_url_suffix |
Headline | headline |
LongHeadline | long_headline |
Path1 | path1 |
Path2 | path2 |
Spend | spend |
TitlePart1 | title_part1 |
TitlePart2 | title_part2 |
TitlePart3 | title_part3 |
Daasity Merchant Account ID | _account_id |
Bing Ads Account ID | __source_id |
MD5(ad_id + __source_id) | __sync_key |
Timestamp when loaded into DB | __synced_at |
Ads Performance
Endpoint: AdPerformanceReportRequest
Update Method: UPSERT
Table Name: [
bing_ads.ads_performance_report]
| CSV Header | Database Column |
|---|---|
AdId | ad_id |
AdDistribution | ad_distribution |
BidMatchType | bid_match_type |
CurrencyCode | currency_code |
DeliveredMatchType | delivered_match_type |
DeviceType | device_type |
TimePeriod | time_period |
TopVsOther | top_vs_other |
AccountId | account_id |
AdGroupId | ad_group_id |
BaseCampaignId | base_campaign_id |
CampaignId | campaign_id |
AllConversions | all_conversions |
AllConversionsQualified | all_conversions_qualified |
AllRevenue | all_revenue |
Assists | assists |
Clicks | clicks |
CompletedVideoViews | completed_video_views |
Conversions | conversions |
ConversionsQualified | conversions_qualified |
Impressions | impressions |
Revenue | revenue |
Spend | spend |
TotalWatchTimeInMS | total_watch_time_in_ms |
VideoViews | video_views |
VideoViewsAt25Percent | video_views_at25_percent |
VideoViewsAt50Percent | video_views_at50_percent |
VideoViewsAt75Percent | video_views_at75_percent |
ViewThroughConversions | view_through_conversions |
ViewThroughConversionsQualified | view_through_conversions_qualified |
ViewThroughRevenue | view_through_revenue |
FinalUrl | final_url |
Daasity Merchant Account ID | _account_id |
Bing Ads Account ID | __source_id |
MD5(ad_id + __source_id) | __sync_key |
Timestamp when loaded into DB | __synced_at |
Campaigns
Endpoint: CampaignPerformanceReportRequest
Update Method: UPSERT
Table Name: [
bing_ads.campaigns]
| CSV Header | Database Column |
|---|---|
CampaignId | campaign_id |
AccountId | account_id |
CampaignLabels | campaign_labels |
CampaignName | campaign_name |
CampaignStatus | campaign_status |
CampaignType | campaign_type |
CustomParameters | custom_parameters |
FinalUrlSuffix | final_url_suffix |
TrackingTemplate | tracking_template |
Spend | spend |
Daasity Merchant Account ID | _account_id |
Bing Ads Account ID | __source_id |
MD5(ad_id + __source_id) | __sync_key |
Timestamp when loaded into DB | __synced_at |
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