# Incremental Dollars

**Description:** Additional sales revenue generated by a promotion above the expected baseline.

**Formula:** *Incremental $ = Actual Promo Sales – Baseline Sales*

**SQL Calculation:**

```sql
SUM(promo_sales_dollars) - SUM(baseline_dollars) AS incremental_dollars
```

**Why It Matters:** Measures the true dollar lift from running a promotion.

**Metric Type:** Result

**Essence:** Lagging

**Frequency:** Per Promotion Event / Weekly

**Units:** Dollars ($)

**Suggested Breakdowns:** Product, Retailer, Market, Promotion Type

**Questions Answered:**

* How much extra revenue did this promo generate?
* Which products/retailers delivered the highest lift?

**Potential Causes of Worsening:** Poor promo execution, weak discount depth, competitive promos overlapping.

**Tactics to Improve:**

* Increase promo awareness (feature/display)
* Optimize discount depth
* Improve timing

**Related Metrics:**

* Incremental Units
* Lift %
* ROI

**Related Explores:**

* Retail Promotion Analysis
* Trade Spend Effectiveness

**Related Sources:**

* URMS.SALES\_REPORT
* Retail Promo BSD


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