# Promotion

- [Promotional Lift (%)](/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotional-lift.md)
- [Promotional Incrementality %](/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotional-incrementality.md)
- [Post-Promo Baseline Lift](/core-concepts/metrics/retail-and-wholesale-metrics/promotion/post-promo-baseline-lift.md)
- [Promotion ROI % (Profit-based)](/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotion-roi-profit-based.md): Contribution Margin ROI (Profit-Based)
- [Promotion ROI % (Revenue-Based)](/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotion-roi-revenue-based.md)