> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion.md).

# Promotion

- [Promotional Lift (%)](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotional-lift.md)
- [Promotional Incrementality %](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotional-incrementality.md)
- [Post-Promo Baseline Lift](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/post-promo-baseline-lift.md)
- [Lift Sustainability Score](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/lift-sustainability-score.md)
- [Promotion ROI % (Profit-based)](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotion-roi-profit-based.md): Contribution Margin ROI (Profit-Based)
- [Promotion ROI % (Revenue-Based)](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/promotion/promotion-roi-revenue-based.md)