Daasity Knowledge Base

CtrlK

Daasity Knowledge Base

CtrlK

Getting Started
Core Concepts
Advanced
- Marketing Attribution
- RFM
Analysis & Playbooks
- Retail Analytics Resources
  - Retail POS & Wholesale 101
  - Retail Syndicated 101
- Playbooks
  - Retail & Wholesale
    Promotion Analysis & Trade ROI
Technical Docs
Support

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Core Concepts
Metrics
Retail & Wholesale Metrics

Promotion

Promotional Lift (%)Promotional Incrementality %Post-Promo Baseline Lift Promotion ROI % (Profit-based)Promotion ROI % (Revenue-Based)

PreviousAverage Price (ARP / ASP)NextPromotional Lift (%)

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