> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/pricing.md).

# Pricing

- [Average Price (ARP / ASP)](https://help.daasity.com/core-concepts/metrics/retail-and-wholesale-metrics/pricing/average-price-arp-asp.md): Commonly referred to as "Avg Retail Price (ARP)" in retail data, and "Avg Selling Price (ASP)" in DTC and E-commerce data.