Popular Setups

Below are three common “starter” configurations, along with suggested BSDs that enhance reporting and analysis for each. These setups are intended to help you get value quickly by connecting the core systems most brands rely on. Think of them as suggested starting points — the right setup for your company will depend on your unique needs, and additional integrations or BSDs should be layered in as your business grows. The ultimate goal is for Daasity’s data models to incorporate all of your data and context, so that our analytics can deliver actionable, relevant insights and recommendations.

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1. Omnichannel Setup

Best for: Brands selling across multiple channels and needing a consolidated performance view.

Core integrations:

• Shopify (direct-to-consumer eCommerce)

• Amazon (marketplace sales)

• 1+ retailer portals (e.g., Kroger, Whole Foods)

• 1+ syndicated data sources (SPINS, NielsenIQ)

Recommended BSDs to incorporate:

• Omnichannel Revenue Plan – compare plan vs. actual across eCom, Amazon, and Retail.

• Retail Doors/Market Selector BSDs – control which doors and syndicated markets are included in dashboards.

• Product Attributes BSDs – align SKUs across channels for consistent reporting.

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2. Digital Setup

Best for: Digital-first brands needing acquisition, retention, and margin visibility.

Core integrations:

• Shopify

• Amazon

• GA4

• Meta Ads

• Google Ads

• Klaviyo / Recharge

Enterprise add-on integrations:

• NetSuite (product cost, inventory, margin data)

Recommended BSDs to incorporate:

• Marketing Spend BSD – map spend by channel for ROAS reporting.

• Marketing Budget BSD – track budgets vs. actuals.

• E-commerce Revenue Plan BSD – set and track against revenue targets.

• Other Ecom BSDs – discount codes, custom attribution mappings.

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3. Retail Setup

Best for: Brands scaling in retail and wholesale, managing syndicated data and promotional ROI.

Core integrations:

• Syndicated data (SPINS, NielsenIQ)

• Whole Foods Portal

• Kroger Portal

• UNFI/KeHE distributor data

Enterprise add-on integrations:

• Retailer TPM systems (ex: Adesso, Vividly)

Recommended BSDs to incorporate:

• Trade Promotion BSDs – define campaigns, discounts, and promotional spend for ROI analysis.

• Market Attributes BSDs – refine market inclusion/exclusion.

• SKU Mapping BSDs – unify retailer SKUs with master product catalog.

• Cost of Goods BSDs – align true margin visibility in retail channels.

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Notes

• Each BSD listed above is optional but highly recommended for getting the most from Daasity’s unified reporting and analytics. For more, see Brand Supplied Data (BSD).