Unit Sales

Description: The total number of units sold in a given period.

Formula: Count of Units Sold

SQL Calculation:

SUM(units_sold) AS unit_sales

Why It Matters: Tracks physical product movement independent of price changes.

Metric Type: Result

Essence: Lagging

Frequency: Weekly / Monthly

Units: Units

Suggested Breakdowns: Product, Channel, Retailer, Region

Questions Answered:

• How many units are we moving through each channel/retailer?

• Is volume growing or shrinking?

Potential Causes of Worsening: Out-of-stock issues, reduced consumer demand, competitive shifts.

Tactics to Improve:

• Optimize inventory availability

• Increase awareness

• Drive promotions

Related Metrics:

• Dollar Sales

• Average Price

Related Explores:

• Retail POS Analysis

• Omni Sales Explorer

Related Sources:

• URS.SALES_REPORT

• URMS.SALES_REPORT