Total Distribution Points

Description: Composite measure of distribution breadth and depth across SKUs.

Formula: Sum of %ACV for all SKUs within a brand.

SQL Calculation:

SUM(acv_percent_per_sku) AS tdp

Why It Matters: Gold standard of distribution; higher TDP means broader and deeper shelf presence.

Metric Type: Diagnostic

Essence: Leading

Frequency: Weekly / Quarterly

Units: Points

Suggested Breakdowns: Brand, Category, Market, Retailer

Questions Answered:

• How many shelf slots do we occupy across retailers?

• Is our brand gaining or losing space?

Potential Causes of Worsening: Retailer assortment rationalization, slower velocity leading to delisting.

Tactics to Improve:

• Improve velocity per SKU

• Launch line extensions

• Negotiate incremental placements

Related Metrics:

• ACV%

• Velocity

• Dollar Sales

Related Explores:

• URMS Shelf Space Explorer

Related Sources:

• URMS.SALES_REPORT