Dollar Sales

Description: Total retail sales value of a product. Represents the gross revenue from units sold (at retail prices).

Calculation:

SUM(sales_dollars) AS dollar_sales

Why It Matters: Fundamental measure of revenue scale and market performance.

Metric Type: Result

Essence: Lagging

Frequency: Weekly / Monthly / Rolling 52

Units: Dollars ($)

Suggested Breakdowns: Channel, Product, Retailer, Region, Market

Questions Answered:

• How much did we sell this week/month/year?

• Which channels/products/retailers are driving sales?

Potential Causes of Worsening: Lower demand, distribution loss, increased competition, pricing shifts.

Tactics to Improve:

• Expand distribution

• Optimize promotions

• Improve pricing strategy

Related Metrics:

• Unit Sales

• Average Price

• % ACV

• Velocity

Related Explores:

• Retail Sales Performance

• Omnichannel Sales Overview

Related Sources:

• URS.SALES_REPORT

• URMS.SALES_REPORT