% ACV Distribution

Description: Weighted distribution metric showing the percent of market ACV (all commodity volume) where product is sold.

Formula: (ACV of stores carrying product ÷ Total ACV of market) × 100

SQL Calculation:

SUM(acv_stores_carrying) / SUM(total_market_acv) * 100 AS acv_percent

Why It Matters: Key indicator of product availability and distribution health.

Metric Type: Diagnostic

Essence: Leading (expansion predicts growth)

Frequency: Weekly / Quarterly

Units: Percentage (%)

Suggested Breakdowns: Market, Product, Retailer, Region

Questions Answered:

• What % of the market has our product on shelf?

• How does our distribution compare to competitors?

Potential Causes of Worsening: Distribution losses, retailer delistings, underperformance.

Tactics to Improve:

• Retailer negotiations

• Distribution expansion initiatives

Related Metrics:

• TDP

• Velocity

• Dollar Sales

Related Explores:

• URMS Distribution Explorer

Related Sources:

• URMS.SALES_REPORT