# Unit Sales

**Description:** The total number of units sold in a given period.

**Formula:** Count of Units Sold

**SQL Calculation:**

```sql
SUM(units_sold) AS unit_sales
```

**Why It Matters:** Tracks physical product movement independent of price changes.

**Metric Type:** Result

**Essence:** Lagging

**Frequency:** Weekly / Monthly

**Units:** Units

**Suggested Breakdowns:** Product, Channel, Retailer, Region

**Questions Answered:**

* How many units are we moving through each channel/retailer?
* Is volume growing or shrinking?

**Potential Causes of Worsening:** Out-of-stock issues, reduced consumer demand, competitive shifts.

**Tactics to Improve:**

* Optimize inventory availability
* Increase awareness
* Drive promotions

**Related Metrics:**

* Dollar Sales
* Average Price

**Related Explores:**

* Retail POS Analysis
* Omni Sales Explorer

**Related Sources:**

* URS.SALES\_REPORT
* URMS.SALES\_REPORT