$/TDP

Dollars per TDP (Total Distribution Points)

Description: Normalized sales rate showing consumer demand regardless of distribution.

Formula: Dollar Sales ÷ TDP

SQL Calculation:

SUM(sales_dollars) / NULLIF(SUM(tdp),0)

Why It Matters: Indicates how well product sells where available; separates demand from distribution.

Metric Type: Diagnostic

Essence: Leading

Frequency: Weekly / Monthly

Units: Dollars per Point of Distribution

Suggested Breakdowns: Brand, Market, Retailer, Category

Questions Answered:

• Are we outperforming competitors on shelf?

• Are we turning inventory fast enough?

Potential Causes of Worsening: Declining consumer pull, ineffective promotions, product quality issues.

Tactics to Improve:

• Shopper marketing

• Increase promotional lift

• Optimize pack/price

Related Metrics:

• Dollar Sales

• ACV%

• TDP

Related Explores:

• URMS Velocity Explorer

Related Sources:

• URMS.SALES_REPORT