# Total Distribution Points (TDP)

**Description:** Composite measure of distribution breadth and depth across SKUs.

**Formula:** Sum of %ACV for all SKUs within a brand.

**SQL Calculation:**

```sql
SUM(acv_percent_per_sku) AS tdp
```

**Why It Matters:** Gold standard of distribution; higher TDP means broader and deeper shelf presence.

**Metric Type:** Diagnostic

**Essence:** Leading

**Frequency:** Weekly / Quarterly

**Units:** Points

**Suggested Breakdowns:** Brand, Category, Market, Retailer

**Questions Answered:**

* How many shelf slots do we occupy across retailers?
* Is our brand gaining or losing space?

**Potential Causes of Worsening:** Retailer assortment rationalization, slower velocity leading to delisting.

**Tactics to Improve:**

* Improve velocity per SKU
* Launch line extensions
* Negotiate incremental placements

**Related Metrics:**

* ACV%
* Velocity
* Dollar Sales

**Related Explores:**

* URMS Shelf Space Explorer

**Related Sources:**

* URMS.SALES\_REPORT


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