# % ACV Distribution

**Description:** Weighted distribution metric showing the percent of market ACV (all commodity volume) where product is sold.

**Formula:** (ACV of stores carrying product ÷ Total ACV of market) × 100

**SQL Calculation:**

```sql
SUM(acv_stores_carrying) / SUM(total_market_acv) * 100 AS acv_percent
```

**Why It Matters:** Key indicator of product availability and distribution health.

**Metric Type:** Diagnostic

**Essence:** Leading (expansion predicts growth)

**Frequency:** Weekly / Quarterly

**Units:** Percentage (%)

**Suggested Breakdowns:** Market, Product, Retailer, Region

**Questions Answered:**

* What % of the market has our product on shelf?
* How does our distribution compare to competitors?

**Potential Causes of Worsening:** Distribution losses, retailer delistings, underperformance.

**Tactics to Improve:**

* Retailer negotiations
* Distribution expansion initiatives

**Related Metrics:**

* TDP
* Velocity
* Dollar Sales

**Related Explores:**

* URMS Distribution Explorer

**Related Sources:**

* URMS.SALES\_REPORT


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