Fairing Explore

View raw survey responses from your Fairing post-purchase surveys

This page was formerly titled "Fairing Survey Responses Explore" and documented the Fairing V1 integration. The new "Fairing" explore documented below replaces it.

The Fairing Explore lets you analyze post-purchase survey data captured by Fairing. It's automatically created when you connect the Fairing V2 integration to Daasity.

What's in this Explore

The Explore is organized into three groups of fields:

Custom Fields

Daasity-derived fields that join Fairing data to orders, customers, and channels. Use these when you want to combine survey responses with order metrics (revenue, AOV, repeat rate).

Questions

One row per Fairing question you've published. Includes the question prompt, type, frequency, and publish date. Use this to see what questions have been asked over time.

Responses

One row per survey response. This is the most common field group for analysis. Includes:

• The response itself (e.g. "Friend or Family", "Facebook")

• The associated order ID, order total, and order date

• The customer ID and email

• UTM parameters captured at the time of the response

• Referring question + referring question response (for follow-up "clarification" questions)

• The event_at timestamp (response submission time, UTC — see Important Notes)

Setup tip: For Daasity to power your channel attribution with Fairing data, make sure you're using the "Referring Question" field in Fairing and asking the question "How did you hear about us?"

Where Your Fairing Data Shows Up

Beyond this Explore, your Fairing data feeds two other places in Daasity:

1. Marketing Attribution Dashboard

Survey responses appear as the "Survey-Based" attribution model in the Marketing Attribution Dashboard. This lets you compare what customers SAY drove them to purchase against what last-click / first-click / paid-ad data shows.

2. Custom Attribution Model

Survey-Based Response is the first attribution setting in the Daasity Custom Attribution Model. If a customer answered the survey, that answer takes priority over click-based attribution.