# Shopping Funnel Explore

Analyze shopping and checkout funnel performance with comprehensive data from Google Analytics and GA4, **formerly known as Shopping Stage**. Track user progression through your ecommerce funnel and identify conversion bottlenecks across device types for new and returning customers.

<figure><img src="/files/wev6vcBM9NyDPfqqOaKN" alt=""><figcaption><p>Shopping Stage Explore</p></figcaption></figure>

<figure><img src="/files/OKkqgC5oMXhGv7AOi0yY" alt=""><figcaption><p>Key Dimensions</p></figcaption></figure>

<figure><img src="/files/JWcgJPyyyfdetOJe2mcK" alt=""><figcaption><p>Example Report Built Using Shopping Stage Explore</p></figcaption></figure>

{% hint style="success" %}
The above Example Report shows the Number of Sessions per Device For New and Returning Customers
{% endhint %}

## The [Site Funnels Dashboard](/core-concepts/dashboards/report-library/ecommerce-performance/site-funnels.md) is a Standard Out-of-Box Daasity Dashboard Built Using the Shopping Stage Explore

<figure><img src="/files/lGBdaiNF2MiDBLiDqr88" alt=""><figcaption><p>Site Funnels Dashboard</p></figcaption></figure>


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