# Shopping Funnel Explore

Analyze shopping and checkout funnel performance with comprehensive data from Google Analytics and GA4, **formerly known as Shopping Stage**. Track user progression through your ecommerce funnel and identify conversion bottlenecks across device types for new and returning customers.

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/LmTQv8pbSSvYc2i8c49m/Screen%20Shot%202023-10-23%20at%204.12.32%20PM.png" alt=""><figcaption><p>Shopping Stage Explore</p></figcaption></figure>

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/s5ewg2fsDHKAO7ewm8OC/Screen%20Shot%202023-10-23%20at%204.20.47%20PM.png" alt=""><figcaption><p>Key Dimensions</p></figcaption></figure>

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/5lvU3LvS3fuKnHHpds4i/Screen%20Shot%202023-10-23%20at%204.20.16%20PM.png" alt=""><figcaption><p>Example Report Built Using Shopping Stage Explore</p></figcaption></figure>

{% hint style="success" %}
The above Example Report shows the Number of Sessions per Device For New and Returning Customers
{% endhint %}

## The [Site Funnels Dashboard](https://help.daasity.com/core-concepts/dashboards/report-library/ecommerce-performance/site-funnels) is a Standard Out-of-Box Daasity Dashboard Built Using the Shopping Stage Explore

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/wlxMAXc0N4H5kzt4ua0m/Screen%20Shot%202023-10-23%20at%204.24.17%20PM.png" alt=""><figcaption><p>Site Funnels Dashboard</p></figcaption></figure>