> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/data-models/data-explores/digital-analytics-unified/retailer-brand-and-category-performance.md).

# Retailer Brand & Category Performance

Provides a unified view of syndicated and retailer data (Kroger POS, SPINS, Nielsen, Circana) to analyze sales, distribution, velocity, pricing, and share across brands and categories.

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Metrics are aligned to standardized RMA/Market-level periods (e.g., Latest 4, 13, 26, 52 Weeks, YTD). Always use RMA mappings for consistent syndicated comparisons.
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Dollar Share and Unit Share are available but hidden — use related dashboards for easier visualization of competitive share.
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Use velocity vs. distribution metrics to decompose growth and identify whitespace opportunities across categories.
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This Explore integrates Kroger, SPINS, Nielsen, Circana, and Stackline data. Availability of metrics may vary by source.
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