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For the complete documentation index, see llms.txt. This page is also available as Markdown.

Multi-Channel Transaction Explore

Contains first-click and last-click data from Google Analytics for calculating measures such as, Time to Purchase and Touch-Points.

You Can Choose to Use the Default Google Analytics Attribution or You can Choose to Use the Channel Mapping Rules from Your Brand Supplied Data Sheet when Building Reports with the Multi-Channel Transaction Explore.

Multi-Channel Transactions

Key Dimensions
Key Measures

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