> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/data-models/data-explores/digital-analytics-unified/multi-channel-transaction-explore.md).

# Multi-Channel Transaction Explore

Contains first-click and last-click data from Google Analytics for calculating measures such as, Time to Purchase and Touch-Points.

{% hint style="success" %}
You Can Choose to Use the Default Google Analytics Attribution or You can Choose to Use the [Channel Mapping Rules](/core-concepts/custom-data-and-enrichment/custom-attributes/e-commerce/channel-mapping/filling-out-channel-mapping.md) from Your Brand Supplied Data Sheet when Building Reports with the Multi-Channel Transaction Explore.
{% endhint %}

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/uTptYfqfGyBFKNPoaJUO/Screen%20Shot%202023-10-23%20at%2011.00.43%20AM.png" alt=""><figcaption><p>Multi-Channel Transactions</p></figcaption></figure>

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/ib6V53Dma68Zhxpxb7W5/Screen%20Shot%202023-10-23%20at%2011.20.43%20AM.png" alt=""><figcaption><p>Key Dimensions</p></figcaption></figure>

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/WXlIITRJJRqUcoF8Vhjr/Screen%20Shot%202023-10-23%20at%2011.21.21%20AM.png" alt=""><figcaption><p>Key Measures</p></figcaption></figure>