# Marketing Attribution Explore

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**You Must Integrate Daasity with** [**Google Analytics 4 vis BigQuery**](https://help.daasity.com/core-concepts/data-integrations/setup-guides/digital-integrations/google-analytics-4/api-vs-bigquery) **for your Daasity Attribution Models to Work. Please Follow These Steps To** [**Connect to Google Analytics 4 via BigQuery.**](https://help.daasity.com/core-concepts/data-integrations/setup-guides/digital-integrations/google-analytics-4/bigquery-integration/integration-setup)
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You can choose which **Attribution Model** to use when building a report with the Marketing Attribution Explore.
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Please Read These Pages to [Learn More About Daasity Attribution Models and Concepts.](https://help.daasity.com/advanced/marketing-attribution)
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<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/ZFeb01bNUik1gWq4ERWo/Screen%20Shot%202023-10-23%20at%2010.38.13%20AM.png" alt=""><figcaption><p>Marketing Attribution Explore</p></figcaption></figure>

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/c0v2oEvP5UfcQmT9l142/Screen%20Shot%202023-10-23%20at%2010.47.53%20AM.png" alt=""><figcaption><p>Key Dimensions and Measures</p></figcaption></figure>

## The [Attribution Deep Dive Dashboard](https://help.daasity.com/core-concepts/dashboards/report-library/acquisition-marketing/attribution-deep-dive) is an Out-of-Box Standard Daasity Dashboard built using the Marketing Attribution Explore

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/42ycyazjkpUnYd0bLeeM/Screen%20Shot%202023-10-23%20at%2010.50.32%20AM.png" alt=""><figcaption><p>Attribution Deep Dive Dashboard</p></figcaption></figure>