> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/data-models/data-explores/digital-analytics-unified/marketing-attribution-explore.md).

# Marketing Attribution Explore

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**You Must Integrate Daasity with** [**Google Analytics 4 vis BigQuery**](/core-concepts/data-integrations/setup-guides/digital-integrations/google-analytics-4/api-vs-bigquery.md) **for your Daasity Attribution Models to Work. Please Follow These Steps To** [**Connect to Google Analytics 4 via BigQuery.**](/core-concepts/data-integrations/setup-guides/digital-integrations/google-analytics-4/bigquery-integration/integration-setup.md)
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You can choose which **Attribution Model** to use when building a report with the Marketing Attribution Explore.
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Please Read These Pages to [Learn More About Daasity Attribution Models and Concepts.](/advanced/marketing-attribution.md)
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<figure><img src="/files/RTvG87gkuaUOJvrT8Wca" alt=""><figcaption><p>Marketing Attribution Explore</p></figcaption></figure>

<figure><img src="/files/DAulWZglVjNUCqHDh8CY" alt=""><figcaption><p>Key Dimensions and Measures</p></figcaption></figure>

### TikTok GMV Max

TikTok GMV Max campaigns appear in this explore under vendor **tiktok** (channel **paid social**), contributing spend, orders, and revenue. Orders and revenue come through the **Vendor-Reported** measures, reported directly by TikTok.

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**Clicks and impressions are not available** for GMV Max campaigns, so those measures will be blank. Campaign-level data is the authoritative source.
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To isolate TikTok, filter **Marketing Attribution Vendor** = `tiktok`. GMV Max has two campaign types, **Product GMV Max** (non-live shop revenue) and **LIVE GMV Max** (livestream revenue).

### Attribution Deep Dive

The [Attribution Deep Dive Dashboard](/core-concepts/dashboards/report-library/acquisition-marketing/attribution-deep-dive.md) is an Out-of-Box Standard Daasity Dashboard built using the Marketing Attribution Explore

<figure><img src="/files/qqy0OCTUJoiFbqYoulB8" alt=""><figcaption><p>Attribution Deep Dive Dashboard</p></figcaption></figure>