# Marketing Attribution Explore

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**You Must Integrate Daasity with** [**Google Analytics 4 vis BigQuery**](/core-concepts/data-integrations/setup-guides/digital-integrations/google-analytics-4/api-vs-bigquery.md) **for your Daasity Attribution Models to Work. Please Follow These Steps To** [**Connect to Google Analytics 4 via BigQuery.**](/core-concepts/data-integrations/setup-guides/digital-integrations/google-analytics-4/bigquery-integration/integration-setup.md)
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You can choose which **Attribution Model** to use when building a report with the Marketing Attribution Explore.
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Please Read These Pages to [Learn More About Daasity Attribution Models and Concepts.](/advanced/marketing-attribution.md)
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<figure><img src="/files/RTvG87gkuaUOJvrT8Wca" alt=""><figcaption><p>Marketing Attribution Explore</p></figcaption></figure>

<figure><img src="/files/DAulWZglVjNUCqHDh8CY" alt=""><figcaption><p>Key Dimensions and Measures</p></figcaption></figure>

## The [Attribution Deep Dive Dashboard](/core-concepts/dashboards/report-library/acquisition-marketing/attribution-deep-dive.md) is an Out-of-Box Standard Daasity Dashboard built using the Marketing Attribution Explore

<figure><img src="/files/qqy0OCTUJoiFbqYoulB8" alt=""><figcaption><p>Attribution Deep Dive Dashboard</p></figcaption></figure>


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