Marketing Attribution Explore

Contains marketing data to track performance for Orders, Revenue, Spend, CPO and ROAS.

You Must Integrate Daasity with Google Analytics 4 vis BigQuery for your Daasity Attribution Models to Work. Please Follow These Steps To Connect to Google Analytics 4 via BigQuery.

You can choose which Attribution Model to use when building a report with the Marketing Attribution Explore.

Please Read These Pages to Learn More About Daasity Attribution Models and Concepts.

Marketing Attribution Explore

Key Dimensions and Measures

TikTok GMV Max

TikTok GMV Max campaigns appear in this explore under vendor tiktok (channel paid social), contributing spend, orders, and revenue. Orders and revenue come through the Vendor-Reported measures, reported directly by TikTok.

Clicks and impressions are not available for GMV Max campaigns, so those measures will be blank. Campaign-level data is the authoritative source.

To isolate TikTok, filter Marketing Attribution Vendor = tiktok. GMV Max has two campaign types, Product GMV Max (non-live shop revenue) and LIVE GMV Max (livestream revenue).

Attribution Deep Dive

The Attribution Deep Dive Dashboard is an Out-of-Box Standard Daasity Dashboard built using the Marketing Attribution Explore

Attribution Deep Dive Dashboard