# Lifetime Value Explore

{% hint style="success" %}
All metrics will be for the **Entire Time A Customer Has Been Your File.**
{% endhint %}

{% hint style="success" %}
ALWAYS use the **'Months Since First Purchase'** Dimension when Building Reports with the Lifetime Value Explore.
{% endhint %}

<figure><img src="/files/aV5gW0BKAnPsLPfZK4M6" alt=""><figcaption><p>Months Since First Purchase Should Be Used For All LTV Reports</p></figcaption></figure>

<figure><img src="/files/i2BvDPYq12c7T3GTecNG" alt=""><figcaption><p>Months Since First Purchase Definition</p></figcaption></figure>

<figure><img src="/files/DGWuyep27RPKPR6JH46w" alt=""><figcaption><p>Key Dimenstions and Measures</p></figcaption></figure>

## The [LTV and RFM Dashboard](/core-concepts/dashboards/report-library/acquisition-marketing/ltv-and-rfm.md) is an Out-of-Box Standard Daasity Dashboard built using the Lifetime Value Explore

<figure><img src="/files/uq4liOoUHJ6bydnJ6y6U" alt=""><figcaption><p>The LTV and RFM Dashboard</p></figcaption></figure>

{% hint style="success" %}
Please Read These Pages to [Learn about RFM](/advanced/rfm.md)
{% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.daasity.com/core-concepts/data-models/data-explores/digital-analytics-unified/lifetime-value-explore.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.