> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/data-models/data-explores/digital-analytics-unified/lifetime-value-explore.md).

# Lifetime Value Explore

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All metrics will be for the **Entire Time A Customer Has Been Your File.**
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ALWAYS use the **'Months Since First Purchase'** Dimension when Building Reports with the Lifetime Value Explore.
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<figure><img src="/files/aV5gW0BKAnPsLPfZK4M6" alt=""><figcaption><p>Months Since First Purchase Should Be Used For All LTV Reports</p></figcaption></figure>

<figure><img src="/files/i2BvDPYq12c7T3GTecNG" alt=""><figcaption><p>Months Since First Purchase Definition</p></figcaption></figure>

<figure><img src="/files/DGWuyep27RPKPR6JH46w" alt=""><figcaption><p>Key Dimenstions and Measures</p></figcaption></figure>

## The [LTV and RFM Dashboard](/core-concepts/dashboards/report-library/acquisition-marketing/ltv-and-rfm.md) is an Out-of-Box Standard Daasity Dashboard built using the Lifetime Value Explore

<figure><img src="/files/uq4liOoUHJ6bydnJ6y6U" alt=""><figcaption><p>The LTV and RFM Dashboard</p></figcaption></figure>

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Please Read These Pages to [Learn about RFM](/advanced/rfm.md)
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