# Lifetime Value Explore

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All metrics will be for the **Entire Time A Customer Has Been Your File.**
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ALWAYS use the **'Months Since First Purchase'** Dimension when Building Reports with the Lifetime Value Explore.
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<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/eHUDieGsjMjNrcbYRzsd/Screen%20Shot%202023-10-23%20at%2010.23.24%20AM.png" alt=""><figcaption><p>Months Since First Purchase Should Be Used For All LTV Reports</p></figcaption></figure>

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/odhvnWysAevLn2V7Muzq/Screen%20Shot%202023-10-23%20at%2010.25.14%20AM.png" alt=""><figcaption><p>Months Since First Purchase Definition</p></figcaption></figure>

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/32OB4dNfTgu2OIVYTbGf/Screen%20Shot%202023-10-23%20at%2010.31.05%20AM.png" alt=""><figcaption><p>Key Dimenstions and Measures</p></figcaption></figure>

## The [LTV and RFM Dashboard](https://help.daasity.com/core-concepts/dashboards/report-library/acquisition-marketing/ltv-and-rfm) is an Out-of-Box Standard Daasity Dashboard built using the Lifetime Value Explore

<figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/wQozBkStXz1Cwwu1zcul/Screen%20Shot%202023-10-23%20at%2010.29.05%20AM.png" alt=""><figcaption><p>The LTV and RFM Dashboard</p></figcaption></figure>

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Please Read These Pages to [Learn about RFM](https://help.daasity.com/advanced/rfm)
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