> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/data-models/data-explores/digital-analytics-unified/daily-marketing-plan-to-actual-marketing-performance-explore.md).

# Daily Marketing Plan To Actual Marketing Performance Explore

You can build custom reports comparing your Actual Marketing Spend, CPA and ROAS to your Budgeted, Marketing Spend, CPA and ROAS if you enter your [Marketing Budget](/core-concepts/custom-data-and-enrichment/marketing/marketing/marketing-budget.md) in your Brand Supplied Data sheet. 

{% hint style="info" %}
The Daily Marketing Plan to Actual Marketing Performance Explore adjusts your Actual Marketing Weekly and Monthly metrics [according to the 4-5-4 calendar](https://nrf.com/resources/4-5-4-calendar) to show Daily Numbers.
{% endhint %}

<figure><img src="/files/fNgHwKp1c3PCxRwz51Uf" alt=""><figcaption><p>Daily Marketing Plan to Actual Marketing Performance Explore</p></figcaption></figure>

<figure><img src="/files/Hyi62ErAnjap9ZJOonqf" alt=""><figcaption><p>Key Dimensions</p></figcaption></figure>

<figure><img src="/files/Pi5llkdJd9yW4nuXoxSr" alt=""><figcaption><p>Key Measures</p></figcaption></figure>


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