> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/data-integrations/setup-guides/retail-integrations/amazon-vendor-central.md).

# Amazon Vendor Central

Amazon Vendor Central is the platform where manufacturers and distributors manage their wholesale partnerships with Amazon. Vendors sell inventory directly to Amazon, which then takes on the customer-facing sales. Unlike Seller Central, where third-party sellers control their own pricing and inventory, Vendor Central handles these aspects. It provides tools for order management, product listing optimization, and sales performance analysis, streamlining the vendor experience.