> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/data-integrations/setup-guides/digital-integrations/spins/how-to-use.md).

# How to Use

{% hint style="info" %}
For more details on how to leverage syndicated data, see our Getting Started guide to Syndicated data:[Retail Syndicated 101](/analysis-and-playbooks/retail-analytics-resources/retail-syndicated-101.md)
{% endhint %}

### Where to find

**Reports**

* Omnichannel Dashboard
* SPINS Dashboard
* SPINS Scorecard
* Category Analysis Reports (URMS)
  * *Brand and Category Performance*
  * *Key Drivers Analysis*
  * *Distribution Opportunities*
  * *Pricing Analysis*
  * *Promotional Evaluation*

**Explores**

* SPINS Explore
* Unified Retail Category Analysis (URMS) Explore

***

### **Key Metrics and Dimensions**

*+ a few additions from the Daasity team!*

**Product dimensions (URMS.Products)**

* **Data Source:** Source of the data. (filtered to = "spins")
* **Brand Name:** Name of the brand.
* **Product Name:** Name of the product.
* **UPC:** Universal Product Code.
* **Department:** Department category.
* **Category:** Product category.
* **Subcategory:** Product subcategory.
* **Product Type:** Type of product.
* **Class:** Class of the product.
* **Product Size:** Size of the product.
* **Unit of Measure:** Unit of measurement.
* **Pack Count:** Number of packs.
* **Case Pack Count:** Number of packs per case.
* **Positioning Group:** Group for product positioning.

**Location / Retailer dimensions (URMS.Locations)**

* **Data Source:** Source of the data. (filtered to = "spins")
* **Market Level:** Level of the market.
* **Geography Name:** Name of the geographic location.
* **Retailer Name:** Name of the retailer.
* **Channel Name:** Name of the retail channel (ex: Grocery).

**Metrics (URMS.Sales\_Report & Daasity Calculations).**

* **% on Promo:** Percentage of sales on promotion.
* **% Base:** Percentage of baseline sales.
* **% Incremental:** Percentage of incremental sales.
* **ARP:** Average retail price per unit.
* **ARP YA (Year Ago):** Average retail price per unit, same period last year.
* **ARP % Chg:** Average retail price per unit, percent change vs year ago.
* **ARP Chg:** Average retail price per unit, change vs year ago.
* **Avg # Items:** Average number of items sold per store.
* **Avg # Items YA:** Average number of items sold per store selling, same period last year.
* **Avg # Items % Chg:** Average number of items sold per store selling, percent change vs year ago.
* **Base ARP:** Average retail price for base volume.
* **Base ARP YA:** Average retail price for base volume, same period last year.
* **Base ARP % Chg:** Average retail price for base volume, percent change vs year ago.
* **Base ARP Chg:** Average retail price for base volume, change vs year ago.
* **Base Dollars:** Baseline sales projection.
* **Base Dollars YA:** Baseline sales projection, same period last year.
* **Base Dollars % Chg:** Baseline sales projection, percent change vs year ago.
* **Base Dollars, Promo:** Baseline sales projection during promotions.
* **Base Dollars, Promo YA:** Baseline sales projection during promotions, same period last year.
* **Base $/TDP:** Average baseline dollar sales per point of distribution.
* **Base $/TDP YA:** Average baseline dollar sales per point of distribution, same period last year.
* **Base $/TDP % Chg:** Average baseline dollar sales per point of distribution, percent change vs year ago.
* **Base Units:** Baseline unit sales projection.
* **Base Units YA:** Baseline unit sales projection, same period last year.
* **Base Units % Chg:** Baseline unit sales projection, percent change vs year ago.
* **Base Units, Promo:** Baseline unit sales during promotions.
* **Base Units, Promo YA:** Baseline unit sales during promotions, same period last year.
* **Base U/S/W/I:** Average baseline unit sales per store, per week, per item.
* **Base U/S/W/I YA:** Average baseline unit sales per store, per week, per item, same period last year.
* **Base U/S/W/I % Chg:** Average baseline unit sales per store, per week, per item, percent change vs year ago.
* **Base $/S/W/I:** Average baseline dollar sales per store, per week, per item.
* **Base $/S/W/I YA:** Average baseline dollar sales per store, per week, per item, same period last year.
* **Base $/S/W/I % Chg:** Average baseline dollar sales per store, per week, per item, percent change vs year ago.
* **Dollar Discount, Promo:** Total dollar value of discounts during promotions.
* **Dollar Discount, Promo YA:** Total dollar value of discounts during promotions, same period last year.
* **Dollar Discount, Promo % Chg:** Total dollar value of discounts during promotions, percent change vs year ago.
* **Dollar Lift:** Increase in dollars over baseline attributed to promotions.
* **Dollar Lift YA:** Increase in dollars over baseline attributed to promotions, same period last year.
* **Dollar Lift Chg:** Increase in dollars over baseline attributed to promotions, change vs year ago.
* **Dollars, Display:** Total dollar sales from products displayed in stores.
* **Dollars, Display YA:** Total dollar sales from products displayed in stores, same period last year.
* **Dollars, Display % Chg:** Total dollar sales from products displayed in stores, percent change vs year ago.
* **Dollars, Feat & Disp:** Total dollar sales from products featured and displayed.
* **Dollars, Feat & Disp YA:** Total dollar sales from products featured and displayed, same period last year.
* **Dollars, Feat & Disp % Chg:** Total dollar sales from products featured and displayed, percent change vs year ago.
* **Dollars, Feature:** Total dollar sales from products featured.
* **Dollars, Feature YA:** Total dollar sales from products featured, same period last year.
* **Dollars, Feature % Chg:** Total dollar sales from products featured, percent change vs year ago.
* **Dollars, Non-Promo:** Total dollar sales excluding promotions.
* **Dollars, Non-Promo YA:** Total dollar sales excluding promotions, same period last year.
* **Dollars, Non-Promo % Chg:** Total dollar sales excluding promotions, percent change vs year ago.
* **Dollars, Promo:** Total dollar sales during promotions.
* **Dollars, Promo YA:** Total dollar sales during promotions, same period last year.
* **Dollars, Promo % Chg:** Total dollar sales during promotions, percent change vs year ago.
* **Dollars, TPR:** Total dollar sales from temporary price reductions.
* **Dollars, TPR YA:** Total dollar sales from temporary price reductions, same period last year.
* **Dollars, TPR % Chg:** Total dollar sales from temporary price reductions, percent change vs year ago.
* **Dollar Share:** Percentage of total market sales value attributed to a product.
* **Dollar Share YA:** Percentage of total market sales value attributed to a product, same period last year.
* **Dollar Share Chg:** Percentage of total market sales value attributed to a product, change vs year ago.
* **$/ACV:** Average dollar sales per point of distribution.
* **$/ACV YA:** Average dollar sales per point of distribution, same period last year.
* **$/ACV % Chg:** Average dollar sales per point of distribution, percent change vs year ago.
* **$/Stores Selling:** Average dollar sales per store selling the product.
* **$/Stores Selling YA:** Average dollar sales per store selling the product, same period last year.
* **$/Stores Selling % Chg:** Average dollar sales per store selling the product, percent change vs year ago.
* **$/S/W/I:** Average weekly dollar sales per store, per item.
* **$/S/W/I YA:** Average weekly dollar sales per store, per item, same period last year.
* **$/S/W/I % Chg:** Average weekly dollar sales per store, per item, percent change vs year ago.
* **$/TDP:** Average dollar sales per point of distribution.
* **$/TDP YA:** Average dollar sales per point of distribution, same period last year.
* **$/TDP % Chg:** Average dollar sales per point of distribution, percent change vs year ago.
* **Incremental Dollars:** Sales on promotion exceeding the projected baseline.
* **Incremental Dollars YA:** Sales on promotion exceeding the projected baseline, same period last year.
* **Incremental Dollars % Chg:** Sales on promotion exceeding the projected baseline, percent change vs year ago.
* **Incremental Units:** Units sold on promotion exceeding the projected baseline.
* **Incremental Units YA:** Units sold on promotion exceeding the projected baseline, same period last year.
* **Incremental Units % Chg:** Units sold on promotion exceeding the projected baseline, percent change vs year ago.
* **Max ACV:** Measures the breadth of product distribution.
* **Max ACV YA:** Measures the breadth of product distribution, same period last year.
* **Max ACV Chg:** Measures the breadth of product distribution, change vs year ago.
* **Non-Promo ARP:** Average retail price for units sold without promotions.
* **Non-Promo ARP YA:** Average retail price for units sold without promotions, same period last year.
* **Non-Promo ARP % Chg:** Average retail price for units sold without promotions, percent change vs year ago.
* **% Discount, Promo:** Percentage discount during promotions.
* **% Discount, Promo YA:** Percentage discount during promotions, same period last year.
* **% Dollars, Promo:** Percentage of dollar volume from promotions.
* **% Dollars, Promo YA:** Percentage of dollar volume from promotions, same period last year.
* **% Dollars, Promo Chg:** Percentage of dollar volume from promotions, change vs year ago.
* **% Promo Incrementality ($):** Percentage of incremental dollar sales from promotions.
* **% Promo Incrementality ($) YA:** Percentage of incremental dollar sales from promotions, same period last year.
* **% Promo, Subsidized Base ($):** Percentage of promo, subsidized baseline dollar sales.
* **% Ttl Dollars, Incremental:** Percentage of total dollars, incremental.
* **% Units, Promo:** Percentage of unit volume from promotions.
* **% Units, Promo YA:** Percentage of unit volume from promotions, same period last year.
* **% Units, Promo Chg:** Percentage of unit volume from promotions, change vs year ago.
* **Promo ARP:** Average retail price during promotions.
* **Promo ARP YA:** Average retail price during promotions, same period last year.
* **Promo ARP % Chg:** Average retail price during promotions, percent change vs year ago.
* **Promo ARP Chg:** Average retail price during promotions, change vs year ago.
* **Promo U/S/W/I:** Average promotional unit sales per store, per week, per item.
* **Promo U/S/W/I YA:** Average promotional unit sales per store, per week, per item, same period last year.
* **Promo U/S/W/I % Chg:** Average promotional unit sales per store, per week, per item, percent change vs year ago.
* **Stores Selling YA:** Number of stores with items selling, same period last year.
* **Stores Selling % Chg:** Number of stores with items selling, percent change vs year ago.
* **TDP:** Total distribution points, breadth (ACV) x depth (Avg # Items)
* **TDP YA:** Total distribution points, same period last year.
* **TDP % Chg:** Total distribution points, percent change vs year ago.
* **TDP Chg:** Total distribution points, change vs year ago.
* **U/Stores Selling:** Average units per store selling the product.
* **U/Stores Selling YA:** Average units per store selling the product, same period last year.
* **U/Stores Selling % Chg:** Average units per store selling the product, percent change vs year ago.
* **Unit Lift:** Increase in units over baseline attributed to promotions.
* **Unit Lift YA:** Increase in units over baseline attributed to promotions, same period last year.
* **Unit Lift Chg:** Increase in units over baseline attributed to promotions, change vs year ago.
* **Unit Sales:** Total number of units sold.
* **Units YA:** Total number of units sold, same period last year.
* **Units % Chg:** Total number of units sold, percent change vs year ago.
* **Units Chg:** Total number of units sold, change vs year ago.
* **Units, Non-Promo:** All unit sales, excluding units sold on promotion.
* **Units, Non-Promo YA:** All unit sales, excluding units sold on promotion, same period last year.
* **Units, Promo:** All unit sales sold on promotion.
* **Units, Promo YA:** All unit sales sold on promotion, same period last year.
* **Units, Promo % Chg:** All unit sales sold on promotion, percent change vs year ago.
* **Unit Share:** Percentage of total units attributed to a product.
* **Unit Share YA:** Percentage of total units attributed to a product, same period last year.
* **Unit Share Chg:** Percentage of total units attributed to a product, change vs year ago.
* **U/ACV:** Average units per point of distribution.
* **U/ACV YA:** Average units per point of distribution, same period last year.
* **U/ACV % Chg:** Average units per point of distribution, percent change vs year ago.
* **U/S/W:** Average weekly unit sales per store, per item.
* **U/S/W/I YA:** Average weekly unit sales per store, per item, same period last year.
* **U/S/W/I % Chg:** Average weekly unit sales per store, per item, percent change vs year ago.
* **U/TDP:** Average units per point of distribution.
* **U/TDP YA:** Average units per point of distribution, same period last year.
* **U/TDP % Chg:** Average units per point of distribution, percent change vs year ago.
* **Weeks Selling:** Number of weeks selling.
* **Weeks Selling YA:** Number of weeks selling, same period last year.
* **$ Chg Due to New Items:** Sales attributed to new items.
* **$ Chg Due to Discontinued Items:** Sales lost from discontinued items.
* **$ Chg Due to Distribution:** Sales changes due to distribution variations.
* **$ Chg Due to Pricing:** Sales changes due to pricing strategy adjustments.
* **$ Chg Due to Promotion:** Sales changes due to promotions.
* **$ Chg Due to Velocity/AO:** Sales changes due to overall sales rate.
* **ACV Gap:** Gap in all commodity volume.
* **Dollar Opportunity:** Potential dollar sales opportunity.

*This list includes all standard syndicated data metrics and dimensions, as well as proprietary Daasity calculations for advanced analysis and turn-key benchmarking.*