Migrating from Universal Analytics

GA Universal Analytics is sunset. Migrate to GA4 in Daasity.

Status: Universal Analytics (UA) is no longer collecting data. Migrate to Google Analytics 4 (GA4) to keep your acquisition and traffic data flowing into Daasity.

What's happening

Google sunset Universal Analytics on July 1, 2024. UA properties stopped processing new data, and most are no longer accessible in the Google Analytics interface. As of August 2024, Daasity no longer accepts new Universal Analytics or GA Multi-Channel (first-click) integrations.

If your Daasity workspace still has one of these integrations configured, the data you see is historical only — nothing new has flowed since UA's sunset.

What this means for your Daasity workspace

The two affected integrations are:

• Google Analytics (Universal Analytics) — GaIntegration

• Google Analytics Multi-Channel (first-click data) — MultiChannelIntegration

Existing instances of these integrations remain visible in the Daasity app so you can reference historical data and edit configuration metadata, but they no longer extract new data and they cannot be created from scratch.

What you should do

Migrate to Google Analytics 4. Daasity supports two GA4 integration paths:

• GA4 API integration — direct connection via Google's GA4 Reporting API. Recommended for most customers.

• GA4 BigQuery integration — recommended if your GA4 events are already streaming to BigQuery and you want raw event-level data.

Setup guides:

• GA4 API integration setup

• GA4 BigQuery integration setup

• GA4 API vs BigQuery — which to pick

If you previously relied on GA Multi-Channel for first-click attribution, the equivalent functionality is available within the GA4 integration above — first-click and multi-touch attribution data are included in the standard GA4 event stream.