# Customer Performance (Email/SMS)

## Overview

Analyzing email and SMS metrics like open rates, click rates, and unsubscribe rates is important, but equally important is understanding how your customers are interacting with your retention mediums as a whole. The **Notifications Customer Performance** dashboard contains visualizations that help merchants understand which customers are engaging / not engaging with email / SMS, and provides out-of-the-box customer segments to allow merchants to directly reach out to customers that are not engaged with special messaging or offers or through other marketing channels.

<div align="left" data-full-width="true"><figure><img src="/files/c0cJem5SXme2zoKE7myZ" alt=""><figcaption></figcaption></figure></div>

## Setup

In order to get this dashboard and have it contain useful data, you must have at least one Email or SMS provider integrated with Daasity (e.g.: Klaviyo, Attentive).


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