# Site Funnels

## Overview

The **Site Funnels** dashboard illustrates the journey customers take from visit to becoming a transaction and can help you diagnose where conversion issues are occurring on your site. You can segment performance by device type, channel, and new vs. returning customers to help identify segment specific problems.

These mimic the old ecommerce **Shopping Performance** reports from Universal Analytics (RIP). Like the Universal Analytics reports, these reports are all session-based, rather than user-based. This is important to note because session-based funnel reporting is not available in the Google Analytics 4 UI.

<div align="left" data-full-width="true"><figure><img src="/files/70sUPy2WOYEhKDS6uv6t" alt=""><figcaption></figcaption></figure></div>

## Data sources

All of the visualizations on this dashboard use the **Shopping Stage** explore. This explore contains data from Universal Analytics and Google Analytics 4, which are blended into our Universal Traffic Schema (UTS). [-> Learn more about how we blend UA and GA4 data in UTS.](/core-concepts/data-integrations/setup-guides/digital-integrations/google-analytics-4/api-integration/blending-universal-analytics-and-ga4-data.md)

## Setup

This dashboard will be enabled by default. However, it will contain no data if you don't have a [Google Analytics](https://help.daasity.com/extract/integrations/google-analytics-universal-analytics/integration-setup) and/or a [Google Analytics 4 via API](https://help.daasity.com/extract/integrations/google-analytics-4/api-integration/integration-setup) integration.

## Important notes

The **Shopping Stage** explore and dashboard use sessions as their primary metric. Since the GA4 data API only provides session *estimates*, you will likely see some variation between these reports and the numbers you will see in the GA4 reporting interface. [-> Learn more about understanding discrepancies between Daasity and the GA4 reporting interface.](https://help.daasity.com/extract/integrations/google-analytics-4/api-integration/important-notes#discrepancies-with-the-ga4-reporting-interface)


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.daasity.com/core-concepts/dashboards/report-library/ecommerce-performance/site-funnels.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.