> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/core-concepts/dashboards/report-library/acquisition-marketing/vendor-reported-marketing-performance.md).

# Vendor-Reported Marketing Performance

## Overview

The Vendor-Reported Marketing Performance Dashboard allows you to dive into all of your integrated ad platform data in one all-encompassing dashboard. You can see marketing performance at the vendor, campaign, ad set, and ad level in one place.

{% hint style="info" %}
**All performance data is vendor-reported**

Alll of the data in this dashboard is pulled straight from the vendor as you would see in their ad reporting UI. That means the order and revenue numbers will reflect results from the ad platforms' tracking pixels, which will not match up with Google Analytics and/or Shopify. This is expected.
{% endhint %}

<div align="left" data-full-width="true"><figure><img src="/files/HQ9DNE156UpStcjgdGnm" alt=""><figcaption></figcaption></figure></div>

### Cross-filtering

This dashboard has cross-filtering enabled, which allows you to easily drill down and segment the entire dashboard with a few clicks. If you click on a vendor from the **Vendor Performance** tile, for example, the entire dashboard will filter to only show results for that specific vendor. You can continue segmenting to show only results for specific campaigns from that vendor, etc.

<div data-full-width="true"><figure><img src="/files/39Qna3YQcRVoCFmfuW9J" alt=""><figcaption><p>An example of cross-filtering in action</p></figcaption></figure></div>

## Setup

The **Vendor-Reported Marketing Performance** dashboard will be available in your dashboard list by default. If you do not have any marketing platform integrations enabled in Daasity, it will be blank.

## Important notes

### NULL ad and ad set names

You may see some ad names that are null in this dashboard. This is likely due to Google Ads data. If the ad does not have a name, it will be NULL. Additionally, all ad and ad group information will be NULL for performance max and smart shopping campaigns


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://help.daasity.com/core-concepts/dashboards/report-library/acquisition-marketing/vendor-reported-marketing-performance.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.