# Attribution Deep Dive

## Overview

This dashboard is meant to help you understand how your marketing performance looks from different perspectives based on [the different attribution models available in Daasity](https://help.daasity.com/advanced/marketing-attribution/attribution-overview).

<div data-full-width="true"><figure><img src="https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/4stgbFRgRIteFeVK7rAT/image.png" alt=""><figcaption></figcaption></figure></div>

## Data sources

All of the visualizations in this dashboard use the **Marketing Attribution** explore, which contains data from the following sources:

* **Universal Analytics** and **Google Analytics 4** — The data from these sources will be blended dependent on the cutover date you specify in your **Google Analytics** **4** integration. [-> Learn more about Universal Analytics and Google Analytics 4 data here.](https://help.daasity.com/important-concepts/blending-universal-analytics-and-ga4-data)
* **Fairing** — This data will be represented in the visualizations that use the survey-based attribution model.
* **Discount Code Mapping BSD** **+ Shopify data** — This data will be resented in the visualizations that use the discount-code based attribution model.&#x20;

## Setup

The **Attribution Deep Dive** dashboard will be available in your dashboard list by default.

{% hint style="danger" %}
**Set up your Google Analytics 4 via BigQuery integration to get the full value of this dashboard**

In order for us to give you Last Marketing Click, Last Ad Click, and Assisted attribution models, you must first [set up your Google Analytics 4 via BigQuery integration](https://help.daasity.com/extract/integrations/google-analytics-4/bigquery-integration/integration-setup). Google Analytics does not make this information available anymore through its API, so we use the raw data contained in the BigQuery export to deliver these attribution models.
{% endhint %}

{% hint style="info" %}
**Customize your Last Ad Click & Last Marketing Click channels to align with your marketing strategy**

Navigate to Brand Supplied Data > Attribution Settings in the Daasity App to customize which channels should be considered marketing channels and which should be considered ad channels.

![](https://content.gitbook.com/content/amTMWiPne1v1V3L7mbuj/blobs/knI7c9r5qFsXTszIZfz2/image.png)

{% endhint %}