# Attribution Deep Dive

## Overview

This dashboard is meant to help you understand how your marketing performance looks from different perspectives based on [the different attribution models available in Daasity](/advanced/marketing-attribution/attribution-overview.md).

<div data-full-width="true"><figure><img src="/files/OXYZAHonXjR5oS0Q5T9L" alt=""><figcaption></figcaption></figure></div>

## Data sources

All of the visualizations in this dashboard use the **Marketing Attribution** explore, which contains data from the following sources:

* **Universal Analytics** and **Google Analytics 4** — The data from these sources will be blended dependent on the cutover date you specify in your **Google Analytics** **4** integration. [-> Learn more about Universal Analytics and Google Analytics 4 data here.](https://help.daasity.com/important-concepts/blending-universal-analytics-and-ga4-data)
* **Fairing** — This data will be represented in the visualizations that use the survey-based attribution model.
* **Discount Code Mapping BSD** **+ Shopify data** — This data will be resented in the visualizations that use the discount-code based attribution model.&#x20;

## Setup

The **Attribution Deep Dive** dashboard will be available in your dashboard list by default.

{% hint style="danger" %}
**Set up your Google Analytics 4 via BigQuery integration to get the full value of this dashboard**

In order for us to give you Last Marketing Click, Last Ad Click, and Assisted attribution models, you must first [set up your Google Analytics 4 via BigQuery integration](https://help.daasity.com/extract/integrations/google-analytics-4/bigquery-integration/integration-setup). Google Analytics does not make this information available anymore through its API, so we use the raw data contained in the BigQuery export to deliver these attribution models.
{% endhint %}

{% hint style="info" %}
**Customize your Last Ad Click & Last Marketing Click channels to align with your marketing strategy**

Navigate to Brand Supplied Data > Attribution Settings in the Daasity App to customize which channels should be considered marketing channels and which should be considered ad channels.

![](/files/gT34AvxlfyOSMKfLgziz)

{% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://help.daasity.com/core-concepts/dashboards/report-library/acquisition-marketing/attribution-deep-dive.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.