# Analysis & Playbooks

- [Retail Analytics Resources](/analysis-and-playbooks/retail-analytics-resources.md)
- [Retail POS & Wholesale 101](/analysis-and-playbooks/retail-analytics-resources/retail-pos-and-wholesale-101.md): There are two primary types of sales data: POS (Point of Sale) and Wholesale data. This is an overview of POS data types, and the key metrics and common use cases that POS data supports.
- [Retail Syndicated 101](/analysis-and-playbooks/retail-analytics-resources/retail-syndicated-101.md): This page will provide examples for how to leverage syndicated data effectively to drive brand strategy, monitor performance across key accounts, and identify key insights & compelling data stories.
- [Playbooks](/analysis-and-playbooks/playbooks.md)
- [Retail & Wholesale](/analysis-and-playbooks/playbooks/retail-and-wholesale.md)
- [Promotion Analysis & Trade ROI](/analysis-and-playbooks/playbooks/retail-and-wholesale/promotion-analysis-and-trade-roi.md): Retail Promotional Strategy & Optimization Playbooks series, focused on leveraging your syndicated and retail POS data to optimize promotional lifts.