> For the complete documentation index, see [llms.txt](https://help.daasity.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.daasity.com/advanced/marketing-attribution/cpo-cpa-and-cac.md).

# CPO, CPA, and CAC

**CPO** (Cost per Order): **Cost To Acquire An Order.**

**CPA** (Cost per Acquisition): **Cost To Acquire a New Customer**

**CAC** (Customer Acquisition Cost): **Same as CPA** -> Cost to Acquire a New Customer

<figure><img src="/files/5EXZPqGW6bUinyQYI2y9" alt=""><figcaption><p>Calculations for Each Metric</p></figcaption></figure>

{% hint style="danger" %}
Marketing platforms (Facebook, Google Ads, Pinterest, etc.) do NOT know if the orders they have tracked are the first, second or some other order for that customer.&#x20;

**Marketing Platforms report on your CPO and not your CPA.**&#x20;
{% endhint %}

That this report from Google Ads:

<figure><img src="/files/NbCjR8zqno0Bxo21ggej" alt=""><figcaption><p>Example of Google Ads Report</p></figcaption></figure>

We Ran a campaign that Generated 5 orders and we spent $237 on that campaign.  By looking at our UTM campaign we found **3 New Customers and 2 Existing Customers placed an order.**

* CPO = $237 / 5 = $47.4
* CPA = $237 / 3 = $79
* CAC = $237 / 3 = $79

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